International Marketing

  1. Emerging Issues in International Marketing
    1. Ethics and Social Responsibility
      1. Ethical Issues in International Marketing
        1. Cultural Relativism vs. Universal Standards
          1. Bribery and Corruption
            1. Forms of Corruption
              1. Anti-Corruption Laws
                1. Compliance Programs
                2. Product Safety and Quality
                  1. Environmental Responsibility
                    1. Labor Practices
                    2. Corporate Social Responsibility
                      1. CSR Strategies
                        1. Stakeholder Management
                          1. Sustainability Initiatives
                            1. Social Impact Measurement
                            2. Fair Trade and Ethical Sourcing
                              1. Fair Trade Principles
                                1. Certification Systems
                                  1. Supply Chain Transparency
                                    1. Consumer Awareness
                                  2. Emerging Markets
                                    1. Characteristics of Emerging Markets
                                      1. Economic Development
                                        1. Market Potential
                                          1. Infrastructure Challenges
                                            1. Institutional Voids
                                            2. BRICS Markets
                                              1. Brazil
                                                1. Russia
                                                  1. India
                                                    1. China
                                                      1. South Africa
                                                      2. Market Entry Strategies
                                                        1. Low-Cost Strategies
                                                          1. Innovation Strategies
                                                            1. Partnership Strategies
                                                            2. Bottom of the Pyramid Markets
                                                              1. BOP Market Characteristics
                                                                1. Marketing Strategies for BOP
                                                                  1. Product Innovation
                                                                    1. Distribution Challenges
                                                                  2. Digital Transformation Impact
                                                                    1. Digital Disruption
                                                                      1. Technology Adoption
                                                                        1. Business Model Innovation
                                                                          1. Customer Behavior Changes
                                                                          2. Artificial Intelligence and Marketing
                                                                            1. AI Applications
                                                                              1. Personalization
                                                                                1. Predictive Analytics
                                                                                2. Data Privacy and Security
                                                                                  1. Privacy Regulations
                                                                                    1. Data Protection
                                                                                      1. Consumer Trust
                                                                                      2. Blockchain Technology
                                                                                        1. Supply Chain Transparency
                                                                                          1. Digital Payments
                                                                                            1. Smart Contracts

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                                                                                        9. Organization, Implementation, and Control of Global Marketing

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                                                                                        1. Introduction to International Marketing