Email Marketing

  1. Advanced Email Marketing Strategies
    1. Customer Lifecycle Marketing
      1. Mapping the Customer Journey
        1. Awareness Stage
          1. Consideration Stage
            1. Conversion Stage
              1. Loyalty Stage
                1. Advocacy Stage
                2. Emails for Each Stage
                  1. Content Types by Stage
                    1. Timing and Frequency
                      1. Messaging Strategy
                    2. Integration with Other Marketing Channels
                      1. Email and Social Media Marketing
                        1. Cross-Promotion Strategies
                          1. Social Sharing Buttons
                            1. Social Proof Integration
                            2. Email and Content Marketing
                              1. Content Distribution via Email
                                1. Blog and Newsletter Integration
                                  1. Content Repurposing
                                  2. Email and Paid Advertising
                                    1. Audience Syncing
                                      1. Retargeting Campaigns
                                        1. Lookalike Audiences
                                      2. Advanced Segmentation and Analytics
                                        1. Predictive Lead Scoring
                                          1. Scoring Models
                                            1. Implementation Strategies
                                            2. Purchase Propensity Modeling
                                              1. Data Requirements
                                                1. Model Development
                                                2. Churn Prediction
                                                  1. Early Warning Indicators
                                                    1. Retention Strategies
                                                  2. Interactive Email Elements
                                                    1. AMP for Email
                                                      1. Interactive Features
                                                        1. Implementation Considerations
                                                          1. Browser Support
                                                          2. Polls and Surveys
                                                            1. Gathering Feedback
                                                              1. Increasing Engagement
                                                                1. Data Collection
                                                                2. Quizzes
                                                                  1. Lead Generation
                                                                    1. Personalization Data
                                                                    2. Carousels and Accordions
                                                                      1. Visual Appeal Enhancement
                                                                        1. User Experience Improvement
                                                                          1. Technical Implementation

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                                                                      7. Analytics, Testing, and Optimization

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                                                                      1. Introduction to Email Marketing