Email Marketing

  1. Crafting Effective Emails
    1. Anatomy of an Email
      1. From Name and Address
        1. Brand Recognition
          1. Personal vs. Company Names
            1. Avoiding Spam Triggers
            2. Subject Line
              1. Length and Clarity
                1. Personalization Techniques
                  1. Emoji Usage
                  2. Preheader Text
                    1. Complementing the Subject Line
                      1. Optimization Best Practices
                      2. Email Body
                        1. Structure and Flow
                          1. Readability Principles
                            1. Content Hierarchy
                            2. Call-to-Action (CTA)
                              1. Placement and Visibility
                                1. Action-Oriented Language
                                  1. Button Design
                                2. Email Copywriting
                                  1. Writing Compelling Subject Lines
                                    1. Curiosity Techniques
                                      1. Urgency Creation
                                        1. A/B Testing Subject Lines
                                        2. Crafting Engaging Body Content
                                          1. Storytelling Techniques
                                            1. Value Proposition Clarity
                                              1. Scannable Content
                                              2. Tone of Voice and Brand Consistency
                                                1. Aligning with Brand Guidelines
                                                  1. Adapting for Different Audiences
                                                    1. Voice and Personality
                                                    2. Creating Clear CTAs
                                                      1. Button vs. Text Links
                                                        1. CTA Placement Strategies
                                                          1. Action Words
                                                        2. Email Design and Layout
                                                          1. Visual Hierarchy
                                                            1. Headings and Subheadings
                                                              1. Use of White Space
                                                                1. Content Flow
                                                                2. Branding Elements
                                                                  1. Logo Placement
                                                                    1. Color Schemes
                                                                      1. Font Choices
                                                                        1. Brand Consistency
                                                                        2. Images and Graphics
                                                                          1. Image Optimization
                                                                            1. Alt Text for Accessibility
                                                                              1. Image-to-Text Ratio
                                                                              2. Mobile-First Design
                                                                                1. Responsive Templates
                                                                                  1. Mobile Optimization
                                                                                    1. Testing Across Devices
                                                                                    2. Plain Text vs. HTML Emails
                                                                                      1. Advantages of Plain Text
                                                                                        1. Advantages of HTML
                                                                                          1. When to Use Each Format
                                                                                        2. Types of Email Campaigns
                                                                                          1. Newsletters
                                                                                            1. Content Curation
                                                                                              1. Frequency and Scheduling
                                                                                                1. Newsletter Design
                                                                                                2. Promotional Emails
                                                                                                  1. Limited-Time Offers
                                                                                                    1. Discount Codes
                                                                                                      1. Sales Announcements
                                                                                                      2. Product Announcements
                                                                                                        1. Launch Strategies
                                                                                                          1. Teaser Campaigns
                                                                                                            1. Feature Highlights
                                                                                                            2. Transactional Emails
                                                                                                              1. Order Confirmations
                                                                                                                1. Required Elements
                                                                                                                  1. Upselling Opportunities
                                                                                                                  2. Shipping Notifications
                                                                                                                    1. Tracking Information
                                                                                                                      1. Delivery Updates
                                                                                                                      2. Password Resets
                                                                                                                        1. Security Considerations
                                                                                                                          1. User Experience
                                                                                                                        2. Lead Nurturing Emails
                                                                                                                          1. Educational Content
                                                                                                                            1. Drip Campaigns
                                                                                                                              1. Progressive Disclosure
                                                                                                                              2. Re-engagement Emails
                                                                                                                                1. Win-back Offers
                                                                                                                                  1. Feedback Requests
                                                                                                                                    1. Preference Centers

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                                                                                                                                2. Building and Managing an Email List

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                                                                                                                                4. Segmentation and Personalization