Email Marketing

  1. Email Deliverability
    1. Understanding Email Deliverability
      1. Inbox Placement
        1. Delivery Rate
          1. Importance for Marketers
            1. Deliverability vs. Delivery
            2. Factors Affecting Deliverability
              1. Sender Reputation
                1. IP Reputation
                  1. Dedicated IPs
                    1. Shared IPs
                      1. IP Warming
                      2. Domain Reputation
                        1. Domain Warming
                          1. Subdomain Strategy
                        2. Email Authentication Protocols
                          1. SPF (Sender Policy Framework)
                            1. How SPF Works
                              1. SPF Record Setup
                              2. DKIM (DomainKeys Identified Mail)
                                1. How DKIM Works
                                  1. DKIM Implementation
                                  2. DMARC (Domain-based Message Authentication)
                                    1. How DMARC Works
                                      1. DMARC Policy Setup
                                    2. List Quality and Engagement
                                      1. Impact of Inactive Subscribers
                                        1. Spam Complaints
                                          1. Engagement Metrics
                                          2. Email Content and Formatting
                                            1. Spam Trigger Words
                                              1. HTML Coding Best Practices
                                                1. Content Structure
                                              2. Avoiding Spam Filters
                                                1. Identifying Spam Trigger Words
                                                  1. Text-to-Image Ratio
                                                    1. Clear Unsubscribe Process
                                                      1. Avoiding Attachments
                                                        1. File Size Considerations
                                                        2. Monitoring and Troubleshooting
                                                          1. Blacklist Monitoring
                                                            1. Checking Blacklist Status
                                                              1. Blacklist Removal Process
                                                              2. Spam Trap Identification
                                                                1. Pristine Spam Traps
                                                                  1. Recycled Spam Traps
                                                                    1. Typo Spam Traps
                                                                    2. Bounce Management
                                                                      1. Hard Bounces
                                                                        1. Soft Bounces
                                                                          1. Bounce Handling Procedures

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                                                                      5. Email Automation and Workflows

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                                                                      7. Analytics, Testing, and Optimization