Email Marketing

  1. Building and Managing an Email List
    1. The Importance of a Quality List
      1. Impact on Deliverability
        1. Engagement and Conversion Rates
          1. Risks of Purchased Lists
            1. Risks of Low-Quality Lists
            2. List Building Strategies
              1. On-Site Forms
                1. Pop-ups
                  1. Timing and Triggers
                    1. Design Best Practices
                    2. Embedded Forms
                      1. Website Placement
                        1. Form Field Optimization
                        2. Slide-ins
                          1. User Experience Considerations
                        3. Lead Magnets
                          1. Ebooks
                            1. Content Creation Tips
                              1. Gated Content Strategy
                              2. Whitepapers
                                1. Research-Based Content
                                  1. Professional Presentation
                                  2. Checklists
                                    1. Value Proposition
                                      1. Practical Applications
                                      2. Templates
                                        1. Customizable Resources
                                          1. Industry-Specific Templates
                                          2. Webinars
                                            1. Live Webinars
                                              1. Recorded Webinars
                                                1. Registration Process
                                                2. Free Tools
                                                  1. Tool Types
                                                    1. Access and Delivery
                                                    2. Free Trials
                                                      1. Trial Duration
                                                        1. Conversion Strategies
                                                      2. Landing Pages
                                                        1. Landing Page Design Principles
                                                          1. Conversion Optimization
                                                            1. A/B Testing Landing Pages
                                                            2. Social Media Integration
                                                              1. Social Sign-up Options
                                                                1. Promoting Signups via Social Channels
                                                                  1. Social Media Lead Generation
                                                                  2. In-Person Signups
                                                                    1. Event Registration Forms
                                                                      1. Trade Show Collection
                                                                        1. Conference Networking
                                                                      2. List Management and Hygiene
                                                                        1. Welcoming New Subscribers
                                                                          1. Welcome Email Best Practices
                                                                            1. Setting Expectations
                                                                              1. Onboarding Sequences
                                                                              2. List Cleaning and Scrubbing
                                                                                1. Identifying Inactive Subscribers
                                                                                  1. Removing Invalid Addresses
                                                                                    1. Bounce Management
                                                                                    2. Managing Unsubscribes
                                                                                      1. Unsubscribe Process Design
                                                                                        1. Reducing Unsubscribe Rates
                                                                                          1. Exit Surveys
                                                                                          2. Re-engagement Campaigns
                                                                                            1. Identifying Inactive Segments
                                                                                              1. Win-back Email Strategies
                                                                                                1. Sunset Policies

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                                                                                            1. Introduction to Email Marketing

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                                                                                            3. Crafting Effective Emails