Email Marketing

5.

Email Automation and Workflows

5.1.

Introduction to Marketing Automation

5.1.1.

Benefits of Automation

5.1.2.

Common Use Cases

5.1.3.

Automation vs. Manual Campaigns

5.2.

Key Automation Triggers

5.2.1.

New Subscriber Signup

5.2.2.

5.2.3.

Specific Page Views

5.2.4.

Form Submission

5.2.5.

Purchase or Transaction

5.2.6.

5.2.7.

Date-Based Triggers

5.2.8.

Behavioral Triggers

5.3.

Common Automated Email Series

5.3.1.

5.3.1.1.

Sequence Structure

5.3.1.2.

5.3.1.3.

Timing Optimization

5.3.2.

Onboarding Series

5.3.2.1.

Educational Content

5.3.2.2.

Feature Highlights

5.3.2.3.

User Activation

5.3.3.

Abandoned Cart Recovery

5.3.3.1.

Timing and Frequency

5.3.3.2.

Incentives and Reminders

5.3.3.3.

Multi-Step Sequences

5.3.4.

Post-Purchase Follow-up

5.3.4.1.

Review Requests

5.3.4.2.

Cross-Sell Opportunities

5.3.4.3.

Upsell Opportunities

5.3.5.

Lead Nurturing Workflows

5.3.5.1.

Educational Drip Campaigns

5.3.5.2.

Progressive Profiling

5.3.5.3.

Qualification Scoring

5.4.

Building Automation Workflows

5.4.1.

Setting Triggers and Goals

5.4.1.1.

Defining Workflow Objectives

5.4.1.2.

Success Metrics

5.4.2.

Using Time Delays

5.4.2.1.

Optimal Timing Between Emails

5.4.2.2.

Day and Time Considerations

5.4.3.

Applying Conditional Logic

5.4.3.1.

5.4.3.2.

Branching Paths

5.4.3.3.

Complex Decision Trees

5.4.4.

Tagging and Segmenting

5.4.4.1.

Dynamic List Updates

5.4.4.2.

Behavioral Tagging

5.4.4.3.

Workflow Exit Conditions

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6. Email Deliverability