Email Marketing

  1. Analytics, Testing, and Optimization
    1. Key Performance Indicators (KPIs)
      1. Delivery Rate
        1. Bounce Rate
          1. Open Rate
            1. Click-Through Rate (CTR)
              1. Click-to-Open Rate (CTOR)
                1. Conversion Rate
                  1. Unsubscribe Rate
                    1. List Growth Rate
                      1. Revenue Per Email
                        1. Spam Complaint Rate
                        2. A/B Testing (Split Testing)
                          1. Elements to Test
                            1. Subject Lines
                              1. From Names
                                1. Email Content and Copy
                                  1. Calls-to-Action
                                    1. Design and Layout
                                      1. Send Times
                                        1. Send Days
                                        2. A/B Testing Methodology
                                          1. Hypothesis Creation
                                            1. Test Group Selection
                                              1. Sample Size Calculation
                                                1. Statistical Significance
                                                  1. Test Duration
                                                    1. Interpreting Results
                                                  2. Reporting and Analysis
                                                    1. Campaign-Level Reports
                                                      1. Metrics to Track
                                                        1. Performance Benchmarking
                                                          1. Interpreting Results
                                                          2. Automation Performance
                                                            1. Workflow Metrics
                                                              1. Identifying Bottlenecks
                                                                1. Optimization Opportunities
                                                                2. Audience Growth and Engagement
                                                                  1. Tracking Subscriber Growth
                                                                    1. Cohort Analysis
                                                                    2. Using Data for Strategy
                                                                      1. Iterative Improvement
                                                                        1. Data-Driven Decision Making
                                                                          1. Performance Forecasting

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                                                                      6. Email Deliverability

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                                                                      8. Advanced Email Marketing Strategies