Marketing Analytics

  1. Tools and Technology Stack
    1. Web Analytics Platforms
      1. Google Analytics
        1. Universal Analytics
          1. Google Analytics 4
            1. Enhanced E-commerce
              1. Custom Dimensions and Metrics
                1. Audience Builder
                  1. Attribution Modeling
                  2. Adobe Analytics
                    1. Workspace Analysis
                      1. Segment Builder
                        1. Calculated Metrics
                          1. Data Feeds
                            1. Real-Time Reporting
                            2. Alternative Analytics Platforms
                              1. Mixpanel
                                1. Amplitude
                                  1. Heap Analytics
                                    1. Hotjar
                                  2. Business Intelligence and Visualization
                                    1. Tableau
                                      1. Data Connections
                                        1. Dashboard Creation
                                          1. Calculated Fields
                                            1. Advanced Analytics
                                              1. Tableau Server
                                              2. Microsoft Power BI
                                                1. Power Query
                                                  1. Data Modeling
                                                    1. DAX Formulas
                                                      1. Power BI Service
                                                        1. Custom Visuals
                                                        2. Google Looker Studio
                                                          1. Data Source Connections
                                                            1. Report Building
                                                              1. Calculated Fields
                                                                1. Sharing and Collaboration
                                                                2. Other BI Tools
                                                                  1. Qlik Sense
                                                                    1. Sisense
                                                                      1. Domo
                                                                    2. Customer Relationship Management
                                                                      1. Salesforce Analytics
                                                                        1. Reports and Dashboards
                                                                          1. Einstein Analytics
                                                                            1. Campaign Analytics
                                                                              1. Lead Scoring
                                                                              2. HubSpot Analytics
                                                                                1. Marketing Analytics
                                                                                  1. Sales Analytics
                                                                                    1. Customer Service Analytics
                                                                                      1. Attribution Reporting
                                                                                      2. Other CRM Platforms
                                                                                        1. Microsoft Dynamics
                                                                                          1. Pipedrive
                                                                                            1. Zoho CRM
                                                                                          2. Marketing Automation and Analytics
                                                                                            1. Email Marketing Platforms
                                                                                              1. Mailchimp Analytics
                                                                                                1. Constant Contact
                                                                                                  1. Campaign Monitor
                                                                                                    1. SendGrid Analytics
                                                                                                    2. Social Media Management
                                                                                                      1. Hootsuite Analytics
                                                                                                        1. Sprout Social
                                                                                                          1. Buffer Analytics
                                                                                                            1. Socialbakers
                                                                                                            2. Marketing Automation
                                                                                                              1. Marketo Analytics
                                                                                                                1. Pardot Analytics
                                                                                                                  1. ActiveCampaign
                                                                                                                2. Data Management and Integration
                                                                                                                  1. Tag Management Systems
                                                                                                                    1. Google Tag Manager
                                                                                                                      1. Adobe Launch
                                                                                                                        1. Tealium
                                                                                                                          1. Segment
                                                                                                                          2. Customer Data Platforms
                                                                                                                            1. Segment
                                                                                                                              1. mParticle
                                                                                                                                1. Treasure Data
                                                                                                                                  1. ActionIQ
                                                                                                                                  2. Data Integration Tools
                                                                                                                                    1. Zapier
                                                                                                                                      1. Microsoft Power Automate
                                                                                                                                        1. Informatica
                                                                                                                                          1. Talend
                                                                                                                                        2. Programming and Statistical Software
                                                                                                                                          1. SQL for Marketing Analytics
                                                                                                                                            1. Database Querying
                                                                                                                                              1. Data Extraction
                                                                                                                                                1. Data Transformation
                                                                                                                                                  1. Performance Optimization
                                                                                                                                                  2. R for Marketing Analytics
                                                                                                                                                    1. Data Manipulation with dplyr
                                                                                                                                                      1. Visualization with ggplot2
                                                                                                                                                        1. Statistical Modeling
                                                                                                                                                          1. Marketing Mix Modeling
                                                                                                                                                          2. Python for Marketing Analytics
                                                                                                                                                            1. Pandas for Data Analysis
                                                                                                                                                              1. Scikit-learn for Machine Learning
                                                                                                                                                                1. Matplotlib and Seaborn for Visualization
                                                                                                                                                                  1. Web Scraping with BeautifulSoup
                                                                                                                                                                  2. Other Statistical Software
                                                                                                                                                                    1. SAS
                                                                                                                                                                      1. SPSS
                                                                                                                                                                        1. Stata

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                                                                                                                                                                    8. Advanced Analytical Techniques

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                                                                                                                                                                    10. Reporting and Data Visualization