Marketing Analytics

  1. Advanced Analytical Techniques
    1. Experimental Design and Testing
      1. A/B Testing Fundamentals
        1. Hypothesis Formation
          1. Test Design Principles
            1. Sample Size Calculation
              1. Randomization Methods
                1. Control Group Management
                2. Statistical Testing Methods
                  1. Significance Testing
                    1. P-Value Interpretation
                      1. Confidence Intervals
                        1. Power Analysis
                          1. Type I and Type II Errors
                          2. Multivariate Testing
                            1. Full Factorial Design
                              1. Fractional Factorial Design
                                1. Taguchi Methods
                                  1. Response Surface Methodology
                                  2. Advanced Testing Techniques
                                    1. Sequential Testing
                                      1. Bayesian Testing
                                        1. Multi-Armed Bandit Testing
                                          1. Holdout Testing
                                          2. Testing Implementation
                                            1. Testing Tools and Platforms
                                              1. Test Duration Planning
                                                1. Result Interpretation
                                                  1. Post-Test Analysis
                                                2. Predictive Analytics
                                                  1. Predictive Modeling Fundamentals
                                                    1. Supervised vs Unsupervised Learning
                                                      1. Model Selection Criteria
                                                        1. Feature Engineering
                                                          1. Model Validation Techniques
                                                          2. Lead Scoring Models
                                                            1. Demographic Scoring
                                                              1. Behavioral Scoring
                                                                1. Engagement Scoring
                                                                  1. Predictive Lead Scoring
                                                                    1. Score Calibration
                                                                    2. Propensity Modeling
                                                                      1. Purchase Propensity
                                                                        1. Churn Propensity
                                                                          1. Engagement Propensity
                                                                            1. Cross-Sell Propensity
                                                                              1. Up-Sell Propensity
                                                                              2. Forecasting Methods
                                                                                1. Time Series Forecasting
                                                                                  1. Regression-Based Forecasting
                                                                                    1. Machine Learning Forecasting
                                                                                      1. Ensemble Methods
                                                                                        1. Forecast Accuracy Measurement
                                                                                      2. Machine Learning Applications
                                                                                        1. Clustering and Segmentation
                                                                                          1. K-Means Clustering
                                                                                            1. Hierarchical Clustering
                                                                                              1. DBSCAN Clustering
                                                                                                1. Gaussian Mixture Models
                                                                                                2. Classification Models
                                                                                                  1. Logistic Regression
                                                                                                    1. Decision Trees
                                                                                                      1. Random Forest
                                                                                                        1. Support Vector Machines
                                                                                                          1. Neural Networks
                                                                                                          2. Recommendation Systems
                                                                                                            1. Collaborative Filtering
                                                                                                              1. Content-Based Filtering
                                                                                                                1. Hybrid Approaches
                                                                                                                  1. Matrix Factorization
                                                                                                                  2. Natural Language Processing
                                                                                                                    1. Text Preprocessing
                                                                                                                      1. Sentiment Analysis
                                                                                                                        1. Topic Modeling
                                                                                                                          1. Named Entity Recognition
                                                                                                                            1. Text Classification
                                                                                                                          2. Advanced Statistical Methods
                                                                                                                            1. Regression Analysis
                                                                                                                              1. Linear Regression
                                                                                                                                1. Multiple Regression
                                                                                                                                  1. Logistic Regression
                                                                                                                                    1. Polynomial Regression
                                                                                                                                      1. Ridge and Lasso Regression
                                                                                                                                      2. Time Series Analysis
                                                                                                                                        1. Trend Analysis
                                                                                                                                          1. Seasonality Detection
                                                                                                                                            1. ARIMA Models
                                                                                                                                              1. Exponential Smoothing
                                                                                                                                                1. Structural Break Analysis
                                                                                                                                                2. Survival Analysis
                                                                                                                                                  1. Customer Lifetime Modeling
                                                                                                                                                    1. Churn Time Prediction
                                                                                                                                                      1. Hazard Rate Analysis
                                                                                                                                                      2. Causal Inference
                                                                                                                                                        1. Randomized Controlled Trials
                                                                                                                                                          1. Quasi-Experimental Methods
                                                                                                                                                            1. Instrumental Variables
                                                                                                                                                              1. Difference-in-Differences
                                                                                                                                                                1. Propensity Score Matching

                                                                                                                                                            Previous

                                                                                                                                                            7. Channel-Specific Analytics

                                                                                                                                                            Go to top

                                                                                                                                                            Next

                                                                                                                                                            9. Tools and Technology Stack