Marketing Analytics

  1. Reporting and Data Visualization
    1. Visualization Principles and Best Practices
      1. Design Principles
        1. Clarity and Simplicity
          1. Visual Hierarchy
            1. Color Theory
              1. Typography
                1. White Space Usage
                2. Chart Selection Guidelines
                  1. Comparison Charts
                    1. Composition Charts
                      1. Distribution Charts
                        1. Relationship Charts
                          1. Trend Charts
                          2. Avoiding Common Mistakes
                            1. Misleading Visualizations
                              1. Chart Junk
                                1. Inappropriate Chart Types
                                  1. Scale Manipulation
                                2. Chart Types and Applications
                                  1. Basic Chart Types
                                    1. Bar and Column Charts
                                      1. Line Charts
                                        1. Pie and Donut Charts
                                          1. Area Charts
                                            1. Scatter Plots
                                            2. Advanced Visualizations
                                              1. Heatmaps
                                                1. Treemaps
                                                  1. Sankey Diagrams
                                                    1. Funnel Charts
                                                      1. Waterfall Charts
                                                      2. Interactive Visualizations
                                                        1. Drill-Down Capabilities
                                                          1. Filtering and Slicing
                                                            1. Hover Effects
                                                              1. Dynamic Updates
                                                            2. Dashboard Design and Development
                                                              1. Dashboard Strategy
                                                                1. Audience Analysis
                                                                  1. Use Case Definition
                                                                    1. KPI Selection
                                                                      1. Layout Planning
                                                                      2. Dashboard Types
                                                                        1. Executive Dashboards
                                                                          1. Operational Dashboards
                                                                            1. Analytical Dashboards
                                                                              1. Real-Time Dashboards
                                                                              2. Dashboard Components
                                                                                1. KPI Cards
                                                                                  1. Trend Charts
                                                                                    1. Comparison Tables
                                                                                      1. Alert Systems
                                                                                      2. Mobile Dashboard Design
                                                                                        1. Responsive Design
                                                                                          1. Touch-Friendly Interface
                                                                                            1. Simplified Layouts
                                                                                              1. Priority Information
                                                                                            2. Storytelling with Data
                                                                                              1. Narrative Structure
                                                                                                1. Context Setting
                                                                                                  1. Conflict Identification
                                                                                                    1. Resolution Presentation
                                                                                                      1. Call to Action
                                                                                                      2. Audience-Specific Communication
                                                                                                        1. Executive Presentations
                                                                                                          1. Technical Team Reports
                                                                                                            1. Client Communications
                                                                                                              1. Stakeholder Updates
                                                                                                              2. Presentation Techniques
                                                                                                                1. Progressive Disclosure
                                                                                                                  1. Annotation and Callouts
                                                                                                                    1. Comparative Analysis
                                                                                                                      1. Scenario Planning
                                                                                                                    2. Report Automation and Distribution
                                                                                                                      1. Automated Reporting Systems
                                                                                                                        1. Scheduled Reports
                                                                                                                          1. Triggered Reports
                                                                                                                            1. Real-Time Alerts
                                                                                                                              1. Exception Reporting
                                                                                                                              2. Distribution Methods
                                                                                                                                1. Email Distribution
                                                                                                                                  1. Web-Based Portals
                                                                                                                                    1. Mobile Applications
                                                                                                                                      1. API Integration
                                                                                                                                      2. Report Governance
                                                                                                                                        1. Version Control
                                                                                                                                          1. Access Management
                                                                                                                                            1. Data Freshness Indicators
                                                                                                                                              1. Quality Assurance

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                                                                                                                                          9. Tools and Technology Stack

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                                                                                                                                          11. Strategy and Optimization