Marketing Analytics

  1. Customer Analytics and Segmentation
    1. Customer Segmentation Strategies
      1. Segmentation Fundamentals
        1. Segmentation Criteria
          1. Segment Evaluation
            1. Actionable Segmentation
            2. Demographic Segmentation
              1. Age-Based Segmentation
                1. Gender-Based Segmentation
                  1. Income-Based Segmentation
                    1. Education-Based Segmentation
                      1. Life Stage Segmentation
                      2. Geographic Segmentation
                        1. Country and Region
                          1. Urban vs Rural
                            1. Climate-Based Segmentation
                              1. Cultural Segmentation
                              2. Psychographic Segmentation
                                1. Lifestyle Segmentation
                                  1. Values-Based Segmentation
                                    1. Personality-Based Segmentation
                                      1. Interest-Based Segmentation
                                      2. Behavioral Segmentation
                                        1. Purchase Behavior
                                          1. Usage Patterns
                                            1. Brand Loyalty
                                              1. Benefits Sought
                                                1. Occasion-Based Segmentation
                                              2. Advanced Segmentation Techniques
                                                1. Statistical Segmentation Methods
                                                  1. Cluster Analysis
                                                    1. K-Means Clustering
                                                      1. Hierarchical Clustering
                                                        1. Decision Tree Segmentation
                                                        2. Machine Learning Segmentation
                                                          1. Unsupervised Learning Approaches
                                                            1. Supervised Learning for Segmentation
                                                              1. Deep Learning Segmentation
                                                              2. Dynamic Segmentation
                                                                1. Real-Time Segmentation
                                                                  1. Behavioral Trigger Segmentation
                                                                    1. Predictive Segmentation
                                                                  2. Customer Lifetime Value Analysis
                                                                    1. CLV Calculation Methods
                                                                      1. Historical CLV
                                                                        1. Predictive CLV
                                                                          1. Cohort-Based CLV
                                                                            1. Individual vs Aggregate CLV
                                                                            2. CLV Modeling Approaches
                                                                              1. RFM-Based CLV
                                                                                1. Regression-Based CLV
                                                                                  1. Machine Learning CLV Models
                                                                                    1. Probabilistic CLV Models
                                                                                    2. CLV Applications
                                                                                      1. Customer Acquisition Strategy
                                                                                        1. Retention Investment Decisions
                                                                                          1. Pricing Strategy
                                                                                            1. Resource Allocation
                                                                                          2. Churn Analysis and Prevention
                                                                                            1. Churn Definition and Measurement
                                                                                              1. Voluntary vs Involuntary Churn
                                                                                                1. Churn Rate Calculation
                                                                                                  1. Churn by Segment
                                                                                                    1. Churn Timing Analysis
                                                                                                    2. Churn Prediction Modeling
                                                                                                      1. Feature Engineering for Churn
                                                                                                        1. Logistic Regression Models
                                                                                                          1. Machine Learning Approaches
                                                                                                            1. Model Evaluation Metrics
                                                                                                            2. Churn Prevention Strategies
                                                                                                              1. Early Warning Systems
                                                                                                                1. Retention Campaigns
                                                                                                                  1. Win-Back Campaigns
                                                                                                                    1. Customer Success Programs

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                                                                                                                5. Analytical Frameworks and Models

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                                                                                                                7. Channel-Specific Analytics