Marketing Analytics

  1. Data Sources and Collection Methods
    1. Data Classification by Source
      1. First-Party Data
        1. Website and App Data
          1. CRM and Customer Data
            1. Transactional Data
              1. Email and Communication Data
                1. Survey and Feedback Data
                2. Second-Party Data
                  1. Partner Data Sharing
                    1. Data Collaboration
                      1. Industry Consortiums
                        1. Data Exchange Platforms
                        2. Third-Party Data
                          1. Data Brokers and Vendors
                            1. Demographic and Firmographic Data
                              1. Intent and Behavioral Data
                                1. Market Research Data
                              2. Data Collection Channels and Methods
                                1. Digital Tracking and Analytics
                                  1. Website Analytics Implementation
                                    1. Mobile App Analytics
                                      1. Cross-Device Tracking
                                        1. Event Tracking Setup
                                        2. Customer Relationship Management
                                          1. Contact and Profile Data
                                            1. Interaction History
                                              1. Sales Pipeline Data
                                                1. Customer Service Data
                                                2. Social Media Data Collection
                                                  1. Social Listening Tools
                                                    1. Platform APIs
                                                      1. Engagement Metrics
                                                        1. User-Generated Content
                                                        2. Advertising Platform Data
                                                          1. Campaign Performance Data
                                                            1. Audience Insights
                                                              1. Attribution Data
                                                                1. Creative Performance Data
                                                                2. Survey and Research Methods
                                                                  1. Survey Design Principles
                                                                    1. Sampling Methodologies
                                                                      1. Response Rate Optimization
                                                                        1. Qualitative Research Methods
                                                                        2. Offline Data Collection
                                                                          1. Point of Sale Systems
                                                                            1. Loyalty Program Data
                                                                              1. In-Store Analytics
                                                                                1. Call Center Data
                                                                              2. Data Management Infrastructure
                                                                                1. Data Architecture Planning
                                                                                  1. Data Warehousing Solutions
                                                                                    1. Data Lake Implementation
                                                                                      1. Cloud vs On-Premises Considerations
                                                                                        1. Scalability and Performance
                                                                                        2. Data Quality and Governance
                                                                                          1. Data Quality Dimensions
                                                                                            1. Accuracy
                                                                                              1. Completeness
                                                                                                1. Consistency
                                                                                                  1. Timeliness
                                                                                                    1. Validity
                                                                                                    2. Data Cleansing Processes
                                                                                                      1. Data Standardization
                                                                                                        1. Master Data Management
                                                                                                          1. Data Lineage and Documentation
                                                                                                          2. Data Integration Techniques
                                                                                                            1. ETL Processes
                                                                                                              1. API Integration
                                                                                                                1. Real-Time Data Streaming
                                                                                                                  1. Data Mapping and Transformation
                                                                                                                    1. Conflict Resolution
                                                                                                                    2. Privacy and Compliance
                                                                                                                      1. Regulatory Landscape
                                                                                                                        1. GDPR Requirements
                                                                                                                          1. CCPA Compliance
                                                                                                                            1. Industry-Specific Regulations
                                                                                                                              1. International Data Transfer
                                                                                                                              2. Data Security Measures
                                                                                                                                1. Encryption and Protection
                                                                                                                                  1. Access Controls
                                                                                                                                    1. Audit Trails
                                                                                                                                      1. Incident Response

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                                                                                                                                  3. The Marketing Analytics Process

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                                                                                                                                  5. Analytical Frameworks and Models