Market Research and Consumer Insights

9.

Modern Trends and Specialized Fields

9.1.

The Impact of Technology

9.1.1.

Big Data Analytics

9.1.1.1.

Data Sources and Types

9.1.1.2.

Analytical Tools and Platforms

9.1.1.3.

Predictive Modeling

9.1.2.

Artificial Intelligence and Machine Learning

9.1.2.1.

Predictive Analytics

9.1.2.2.

Natural Language Processing

9.1.2.3.

Automated Insights Generation

9.1.2.4.

Chatbots and Virtual Assistants

9.1.3.

Social Media Listening and Netnography

9.1.3.1.

Social Media Monitoring Tools

9.1.3.2.

Online Community Analysis

9.1.3.3.

Sentiment Analysis

9.1.3.4.

Influencer Identification

9.1.4.

Mobile Research

9.1.4.1.

9.1.4.2.

Mobile Ethnography

9.1.4.3.

Location-Based Research

9.1.4.4.

App-Based Data Collection

9.2.

User Experience Research

9.2.1.

Usability Testing

9.2.1.1.

Task-Based Testing

9.2.1.2.

Remote vs In-Person Testing

9.2.1.3.

Think-Aloud Protocols

9.2.2.

Heuristic Evaluation

9.2.2.1.

Usability Principles

9.2.2.2.

Expert Review Methods

9.2.3.

9.2.3.1.

Open Card Sorting

9.2.3.2.

Closed Card Sorting

9.2.3.3.

Hybrid Approaches

9.2.4.

Information Architecture Research

9.2.4.1.

Navigation Testing

9.2.4.2.

Content Strategy Research

9.3.

9.3.1.

Unique Challenges in B2B Markets

9.3.1.1.

Smaller Sample Sizes

9.3.1.2.

Complex Decision-Making Processes

9.3.1.3.

Longer Sales Cycles

9.3.2.

Researching Decision-Making Units

9.3.2.1.

Identifying Key Stakeholders

9.3.2.2.

Mapping the Purchase Process

9.3.2.3.

Influence Patterns

9.3.3.

B2B Customer Experience

9.3.3.1.

Relationship Mapping

9.3.3.2.

Account-Based Research

9.4.

Global and Cross-Cultural Research

9.4.1.

Methodological Adaptations

9.4.1.1.

Translation and Localization

9.4.1.2.

Sampling Across Markets

9.4.1.3.

Cultural Adaptation of Methods

9.4.2.

Cultural Nuances and Biases

9.4.2.1.

Cultural Sensitivity in Research Design

9.4.2.2.

Interpreting Cross-Cultural Data

9.4.2.3.

Hofstede's Cultural Dimensions

9.4.3.

Multi-Country Studies

9.4.3.1.

Coordination and Management

9.4.3.2.

Standardization vs Localization

9.4.3.3.

Cross-Cultural Validity

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10. Ethics and Governance in Market Research