Market Research and Consumer Insights

  1. Research Design and Methodologies
    1. Types of Research Design
      1. Exploratory Research
        1. Purpose and Applications
          1. Common Methods
            1. When to Use Exploratory Research
            2. Descriptive Research
              1. Purpose and Applications
                1. Common Methods
                  1. Survey Research Design
                  2. Causal Research
                    1. Purpose and Applications
                      1. Experimental Design Principles
                        1. Control and Randomization
                      2. Secondary Research
                        1. Definition and Purpose
                          1. Advantages and Limitations
                            1. Cost-Effectiveness
                            2. Internal Data Sources
                              1. Sales Records
                                1. Customer Databases
                                  1. Previous Research Reports
                                    1. Website Analytics
                                    2. External Data Sources
                                      1. Government Publications
                                        1. Industry Reports
                                          1. Trade Associations
                                            1. Academic Journals
                                              1. Syndicated Data Services
                                                1. Commercial Databases
                                                  1. Online Sources
                                                  2. Evaluating Secondary Data Quality
                                                    1. Relevance
                                                      1. Accuracy
                                                        1. Timeliness
                                                          1. Credibility of Source
                                                            1. Completeness
                                                          2. Primary Research
                                                            1. Qualitative Research Methods
                                                              1. In-Depth Interviews
                                                                1. Structure and Flow
                                                                  1. Probing Techniques
                                                                    1. Interview Skills
                                                                    2. Focus Group Discussions
                                                                      1. Group Dynamics
                                                                        1. Moderator Skills
                                                                          1. Facility Requirements
                                                                          2. Ethnographic Studies
                                                                            1. Participant Observation
                                                                              1. Field Notes
                                                                                1. Cultural Immersion
                                                                                2. Observational Research
                                                                                  1. Structured Observation
                                                                                    1. Unstructured Observation
                                                                                      1. Recording Methods
                                                                                      2. Diary Studies
                                                                                        1. Longitudinal Data Collection
                                                                                          1. Digital Diaries
                                                                                            1. Participant Engagement
                                                                                            2. Online Discussion Boards and Communities
                                                                                              1. Asynchronous Discussions
                                                                                                1. Synchronous Discussions
                                                                                                  1. Community Management
                                                                                                  2. Projective Techniques
                                                                                                    1. Word Association
                                                                                                      1. Sentence Completion
                                                                                                        1. Image Interpretation
                                                                                                          1. Role Playing
                                                                                                        2. Quantitative Research Methods
                                                                                                          1. Surveys and Questionnaires
                                                                                                            1. Online Surveys
                                                                                                              1. Telephone Surveys
                                                                                                                1. Face-to-Face Surveys
                                                                                                                  1. Mail Surveys
                                                                                                                  2. Experimental Research
                                                                                                                    1. Laboratory Experiments
                                                                                                                      1. Field Experiments
                                                                                                                        1. Natural Experiments
                                                                                                                        2. A/B Testing
                                                                                                                          1. Online Applications
                                                                                                                            1. Offline Applications
                                                                                                                              1. Statistical Significance
                                                                                                                              2. Observational Research
                                                                                                                                1. Structured Observation
                                                                                                                                  1. Recording and Coding
                                                                                                                                    1. Behavioral Measurement
                                                                                                                                    2. Biometric Research
                                                                                                                                      1. Eye Tracking
                                                                                                                                        1. Facial Coding
                                                                                                                                          1. Galvanic Skin Response
                                                                                                                                            1. EEG and Neurological Measures

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                                                                                                                                      2. The Market Research Process

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                                                                                                                                      4. Sampling and Data Collection