Market Research and Consumer Insights

  1. Data Analysis and Interpretation
    1. Qualitative Data Analysis
      1. Preparing Qualitative Data
        1. Transcription
          1. Data Anonymization
            1. Data Organization
              1. File Management
              2. Analytical Approaches
                1. Content Analysis
                  1. Thematic Analysis
                    1. Narrative Analysis
                      1. Grounded Theory
                        1. Framework Analysis
                        2. Coding and Categorization
                          1. Open Coding
                            1. Axial Coding
                              1. Selective Coding
                                1. Code Development
                                2. Use of Qualitative Data Analysis Software
                                  1. Software Selection
                                    1. Data Import and Management
                                      1. Coding Features
                                        1. Visualization Tools
                                      2. Quantitative Data Analysis
                                        1. Data Preparation
                                          1. Data Cleaning and Validation
                                            1. Data Coding and Entry
                                              1. Handling Missing Data
                                                1. Outlier Detection
                                                2. Descriptive Statistics
                                                  1. Measures of Central Tendency
                                                    1. Mean
                                                      1. Median
                                                        1. Mode
                                                        2. Measures of Dispersion
                                                          1. Range
                                                            1. Variance
                                                              1. Standard Deviation
                                                                1. Interquartile Range
                                                                2. Frequency Distributions
                                                                  1. Histograms
                                                                    1. Frequency Tables
                                                                    2. Cross-Tabulations
                                                                      1. Chi-Square Analysis
                                                                        1. Contingency Tables
                                                                      2. Inferential Statistics
                                                                        1. Hypothesis Testing
                                                                          1. Significance Levels
                                                                            1. P-values
                                                                              1. Type I and Type II Errors
                                                                              2. T-Tests
                                                                                1. Independent Samples T-test
                                                                                  1. Paired Samples T-test
                                                                                    1. One-Sample T-test
                                                                                    2. Analysis of Variance
                                                                                      1. One-Way ANOVA
                                                                                        1. Two-Way ANOVA
                                                                                          1. Post-Hoc Tests
                                                                                          2. Chi-Square Test
                                                                                            1. Goodness of Fit
                                                                                              1. Test of Independence
                                                                                              2. Correlation Analysis
                                                                                                1. Pearson Correlation
                                                                                                  1. Spearman Correlation
                                                                                                    1. Interpretation of Correlation
                                                                                                    2. Regression Analysis
                                                                                                      1. Simple Linear Regression
                                                                                                        1. Multiple Regression
                                                                                                          1. Logistic Regression
                                                                                                        2. Advanced Analytical Techniques
                                                                                                          1. Factor Analysis
                                                                                                            1. Exploratory Factor Analysis
                                                                                                              1. Confirmatory Factor Analysis
                                                                                                              2. Cluster Analysis
                                                                                                                1. Hierarchical Clustering
                                                                                                                  1. K-Means Clustering
                                                                                                                    1. Segmentation Applications
                                                                                                                    2. Conjoint Analysis
                                                                                                                      1. Choice-Based Conjoint
                                                                                                                        1. Adaptive Conjoint
                                                                                                                        2. MaxDiff Analysis
                                                                                                                          1. Best-Worst Scaling
                                                                                                                            1. Utility Scores
                                                                                                                            2. TURF Analysis
                                                                                                                              1. Reach and Frequency
                                                                                                                                1. Portfolio Optimization
                                                                                                                              2. Data Visualization Techniques
                                                                                                                                1. Choosing Appropriate Charts
                                                                                                                                  1. Bar Charts and Histograms
                                                                                                                                    1. Scatter Plots
                                                                                                                                      1. Heat Maps
                                                                                                                                        1. Avoiding Misleading Visuals

                                                                                                                                    Previous

                                                                                                                                    4. Sampling and Data Collection

                                                                                                                                    Go to top

                                                                                                                                    Next

                                                                                                                                    6. Generating and Activating Consumer Insights