Market Research and Consumer Insights

  1. Applications of Market Research and Insights
    1. Brand and Advertising Research
      1. Brand Health Tracking
        1. Brand Awareness Metrics
          1. Brand Perception Studies
            1. Brand Loyalty Measurement
              1. Brand Equity Tracking
              2. Advertising Effectiveness Testing
                1. Pre-Testing Methods
                  1. Post-Testing Evaluation
                    1. Message Recall and Recognition
                      1. Advertising ROI Measurement
                      2. Brand Positioning and Equity Studies
                        1. Positioning Maps
                          1. Competitive Positioning
                            1. Brand Equity Measurement Models
                              1. Brand Valuation
                              2. Creative Development Research
                                1. Concept Testing
                                  1. Copy Testing
                                    1. Visual Testing
                                  2. Product and Innovation Research
                                    1. New Product Development
                                      1. Idea Generation Research
                                        1. Concept Screening
                                          1. Market Opportunity Assessment
                                          2. Concept Testing
                                            1. Evaluating Consumer Response
                                              1. Purchase Intent Measurement
                                                1. Concept Optimization
                                                2. Product Use Testing
                                                  1. In-Home Usage Tests
                                                    1. Central Location Tests
                                                      1. Comparative Testing
                                                      2. Packaging Research
                                                        1. Design Evaluation
                                                          1. Shelf Impact Studies
                                                            1. Package Optimization
                                                            2. Innovation Research
                                                              1. Trend Identification
                                                                1. Unmet Needs Analysis
                                                                  1. Technology Acceptance
                                                                2. Customer Experience and Satisfaction
                                                                  1. Customer Satisfaction Measurement
                                                                    1. CSAT Surveys
                                                                      1. Satisfaction Drivers
                                                                        1. Benchmarking
                                                                        2. Net Promoter Score
                                                                          1. NPS Methodology
                                                                            1. Driver Analysis
                                                                              1. Closed-Loop Feedback
                                                                              2. Customer Effort Score
                                                                                1. CES Measurement
                                                                                  1. Effort Reduction Strategies
                                                                                  2. Voice of the Customer Programs
                                                                                    1. Feedback Collection Methods
                                                                                      1. Multi-Channel Feedback
                                                                                        1. Closing the Loop
                                                                                        2. Customer Experience Mapping
                                                                                          1. Touchpoint Analysis
                                                                                            1. Moment of Truth Identification
                                                                                              1. Experience Optimization
                                                                                            2. Market Segmentation, Targeting, and Positioning
                                                                                              1. Identifying Market Segments
                                                                                                1. Demographic Segmentation
                                                                                                  1. Psychographic Segmentation
                                                                                                    1. Behavioral Segmentation
                                                                                                      1. Geographic Segmentation
                                                                                                        1. Needs-Based Segmentation
                                                                                                        2. Evaluating Segment Attractiveness
                                                                                                          1. Size and Growth Potential
                                                                                                            1. Profitability Analysis
                                                                                                              1. Accessibility Assessment
                                                                                                                1. Competitive Intensity
                                                                                                                2. Developing a Targeting Strategy
                                                                                                                  1. Undifferentiated Targeting
                                                                                                                    1. Differentiated Targeting
                                                                                                                      1. Concentrated Targeting
                                                                                                                        1. Micro-Targeting
                                                                                                                        2. Crafting Value Propositions and Positioning
                                                                                                                          1. Unique Selling Proposition Development
                                                                                                                            1. Positioning Statement Creation
                                                                                                                              1. Positioning Map Development
                                                                                                                                1. Competitive Differentiation
                                                                                                                              2. Pricing Research
                                                                                                                                1. Price Sensitivity Measurement
                                                                                                                                  1. Price Elasticity Analysis
                                                                                                                                    1. Demand Curves
                                                                                                                                    2. Van Westendorp Price Sensitivity Meter
                                                                                                                                      1. Methodology and Application
                                                                                                                                        1. Optimal Price Point Identification
                                                                                                                                        2. Gabor-Granger Technique
                                                                                                                                          1. Monadic Price Testing
                                                                                                                                            1. Purchase Probability Curves
                                                                                                                                            2. Conjoint Analysis for Pricing
                                                                                                                                              1. Price-Feature Trade-offs
                                                                                                                                                1. Willingness to Pay
                                                                                                                                                2. Competitive Pricing Analysis
                                                                                                                                                  1. Price Benchmarking
                                                                                                                                                    1. Value-Based Pricing

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                                                                                                                                                6. Generating and Activating Consumer Insights

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                                                                                                                                                8. Competitive Intelligence and Market Analysis