Market Research and Consumer Insights

  1. Competitive Intelligence and Market Analysis
    1. Competitor Analysis
      1. Competitive Landscape Mapping
        1. Competitor Profiling
          1. SWOT Analysis
            1. Competitive Positioning
            2. Market Share Estimation
              1. Market Size Calculation
                1. Share Measurement Methods
                  1. Trend Analysis
                  2. Benchmarking
                    1. Performance Benchmarking
                      1. Best Practice Identification
                        1. Gap Analysis
                        2. Industry Analysis
                          1. Porter's Five Forces
                            1. Industry Life Cycle
                              1. Market Dynamics

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                            7. Applications of Market Research and Insights

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                            9. Modern Trends and Specialized Fields