Market Design and Pricing Strategies

  1. Behavioral Economics and Psychological Pricing
    1. Cognitive Biases in Pricing
      1. Anchoring Effects
        1. Reference Price Formation
          1. Price Anchoring Strategies
            1. Decoy Effects
            2. Loss Aversion
              1. Endowment Effects
                1. Status Quo Bias
                  1. Framing Effects
                  2. Mental Accounting
                    1. Payment Depreciation
                      1. Bundling Psychology
                        1. Temporal Reframing
                      2. Psychological Pricing Tactics
                        1. Charm Pricing
                          1. Left-Digit Bias
                            1. Price Endings Research
                              1. Cultural Variations
                              2. Prestige Pricing
                                1. Veblen Goods
                                  1. Luxury Positioning
                                    1. Quality Signaling
                                    2. Partitioned Pricing
                                      1. Base Price Plus Fees
                                        1. Drip Pricing
                                          1. Transparency Effects
                                        2. Choice Architecture
                                          1. Default Options
                                            1. Opt-In vs. Opt-Out
                                              1. Default Bias
                                                1. Revenue Implications
                                                2. Nudging Techniques
                                                  1. Behavioral Interventions
                                                    1. Ethical Considerations
                                                      1. Effectiveness Measurement

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                                                  7. Advanced Pricing Strategies

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                                                  9. Implementation and Management