Market Design and Pricing Strategies

8.

Behavioral Economics and Psychological Pricing

8.1.

Cognitive Biases in Pricing

8.1.1.

Anchoring Effects

8.1.1.1.

Reference Price Formation

8.1.1.2.

Price Anchoring Strategies

8.1.1.3.

8.1.2.

8.1.2.1.

Endowment Effects

8.1.2.2.

Status Quo Bias

8.1.2.3.

Framing Effects

8.1.3.

Mental Accounting

8.1.3.1.

Payment Depreciation

8.1.3.2.

Bundling Psychology

8.1.3.3.

Temporal Reframing

8.2.

Psychological Pricing Tactics

8.2.1.

8.2.1.1.

Left-Digit Bias

8.2.1.2.

Price Endings Research

8.2.1.3.

Cultural Variations

8.2.2.

Prestige Pricing

8.2.2.1.

8.2.2.2.

Luxury Positioning

8.2.2.3.

Quality Signaling

8.2.3.

Partitioned Pricing

8.2.3.1.

Base Price Plus Fees

8.2.3.2.

8.2.3.3.

Transparency Effects

8.3.

Choice Architecture

8.3.1.

Default Options

8.3.1.1.

Opt-In vs. Opt-Out

8.3.1.2.

8.3.1.3.

Revenue Implications

8.3.2.

8.3.2.1.

Option Positioning

8.3.2.2.

Choice Overload

8.3.2.3.

Simplification Strategies

8.3.3.

Nudging Techniques

8.3.3.1.

Behavioral Interventions

8.3.3.2.

Ethical Considerations

8.3.3.3.

Effectiveness Measurement

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7. Advanced Pricing Strategies

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9. Implementation and Management