Market Design and Pricing Strategies

  1. Pricing Theory and Strategy
    1. Fundamental Pricing Approaches
      1. Cost-Based Pricing
        1. Cost-Plus Pricing
          1. Target Return Pricing
            1. Marginal Cost Pricing
              1. Activity-Based Costing
              2. Competition-Based Pricing
                1. Competitive Parity
                  1. Price Leadership
                    1. Price Following
                      1. Competitive Intelligence
                      2. Value-Based Pricing
                        1. Economic Value to Customer
                          1. Perceived Value Pricing
                            1. Value Communication
                              1. Value Capture Strategies
                            2. Customer Value Analysis
                              1. Understanding Customer Value
                                1. Functional Value
                                  1. Emotional Value
                                    1. Social Value
                                      1. Economic Value
                                      2. Value Measurement Techniques
                                        1. Conjoint Analysis
                                          1. Van Westendorp Price Sensitivity
                                            1. Gabor-Granger Method
                                              1. Brand Price Trade-Off
                                              2. Willingness to Pay
                                                1. WTP Estimation Methods
                                                  1. Price Sensitivity Analysis
                                                    1. Demand Curve Construction
                                                    2. Customer Segmentation for Pricing
                                                      1. Behavioral Segmentation
                                                        1. Demographic Segmentation
                                                          1. Psychographic Segmentation
                                                            1. Value-Based Segmentation
                                                          2. Price Setting and Optimization
                                                            1. Break-Even Analysis
                                                              1. Fixed Cost Recovery
                                                                1. Variable Cost Considerations
                                                                  1. Break-Even Volume Calculation
                                                                    1. Sensitivity Analysis
                                                                    2. Price-Volume Relationships
                                                                      1. Demand Elasticity Applications
                                                                        1. Revenue Optimization
                                                                          1. Profit Maximization
                                                                          2. Pricing Analytics
                                                                            1. Price Testing Methods
                                                                              1. Statistical Analysis
                                                                                1. Predictive Modeling
                                                                                  1. Machine Learning Applications

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                                                                              5. Platform Economics and Multi-Sided Markets

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                                                                              7. Advanced Pricing Strategies