Market Design and Pricing Strategies

  1. Platform Economics and Multi-Sided Markets
    1. Platform Fundamentals
      1. Platform Definition and Types
        1. Transaction Platforms
          1. Innovation Platforms
            1. Integrated Platforms
            2. Value Creation in Platforms
              1. Direct Value
                1. Indirect Value
                  1. Data Value
                  2. Platform vs. Traditional Business Models
                    1. Linear vs. Network Value Creation
                      1. Asset-Light Models
                        1. Scalability Advantages
                      2. Network Effects
                        1. Direct Network Effects
                          1. Same-Side Benefits
                            1. User Base Growth
                              1. Critical Mass
                              2. Indirect Network Effects
                                1. Cross-Side Benefits
                                  1. Complementary Products
                                    1. Ecosystem Development
                                    2. Data Network Effects
                                      1. Learning from User Data
                                        1. Personalization Benefits
                                          1. Competitive Advantages
                                        2. Platform Strategy
                                          1. Platform Launch Strategies
                                            1. Chicken-and-Egg Problem
                                              1. Subsidization Strategies
                                                1. Seeding and Marquee Users
                                                2. Platform Governance
                                                  1. Access Rules
                                                    1. Quality Control
                                                      1. Dispute Resolution
                                                      2. Platform Competition
                                                        1. Winner-Take-All Dynamics
                                                          1. Multi-Homing
                                                            1. Platform Differentiation
                                                          2. Pricing in Multi-Sided Markets
                                                            1. Cross-Subsidization
                                                              1. Money Side vs. Subsidy Side
                                                                1. Optimal Pricing Structure
                                                                  1. Revenue Model Design
                                                                  2. Freemium Models
                                                                    1. Free vs. Premium Features
                                                                      1. Conversion Strategies
                                                                        1. Monetization Approaches
                                                                        2. Commission and Fee Structures
                                                                          1. Transaction Fees
                                                                            1. Listing Fees
                                                                              1. Subscription Fees

                                                                          Previous

                                                                          4. Matching Markets

                                                                          Go to top

                                                                          Next

                                                                          6. Pricing Theory and Strategy