Market Design and Pricing Strategies

  1. Auction Theory and Design
    1. Auction Fundamentals
      1. Objectives of Auctions
        1. Allocative Efficiency
          1. Revenue Maximization
            1. Price Discovery
              1. Fairness and Transparency
              2. Auction Participants
                1. Bidders
                  1. Auctioneers
                    1. Market Makers
                    2. Valuation Models
                      1. Private Values
                        1. Common Values
                          1. Correlated Values
                        2. Standard Auction Formats
                          1. English Auctions
                            1. Ascending Price Mechanism
                              1. Bidding Process
                                1. Strategic Considerations
                                  1. Optimal Bidding Strategies
                                  2. Dutch Auctions
                                    1. Descending Price Mechanism
                                      1. Clock Auctions
                                        1. Strategic Behavior
                                          1. Applications and Use Cases
                                          2. First-Price Sealed-Bid Auctions
                                            1. Bidding Strategies
                                              1. Winner Determination
                                                1. Revenue Properties
                                                2. Second-Price Sealed-Bid Auctions
                                                  1. Vickrey Auction Mechanism
                                                    1. Truthful Bidding
                                                      1. Efficiency Properties
                                                        1. Strategic Implications
                                                      2. Advanced Auction Concepts
                                                        1. Winner's Curse
                                                          1. Definition and Causes
                                                            1. Common Value Auctions
                                                              1. Mitigation Strategies
                                                                1. Empirical Evidence
                                                                2. Reserve Prices
                                                                  1. Optimal Reserve Price Setting
                                                                    1. Public vs. Secret Reserves
                                                                      1. Impact on Participation
                                                                        1. Revenue Effects
                                                                        2. Multi-Unit Auctions
                                                                          1. Uniform Price Auctions
                                                                            1. Discriminatory Price Auctions
                                                                              1. Demand Reduction
                                                                                1. Efficiency Considerations
                                                                                2. Combinatorial Auctions
                                                                                  1. Package Bidding
                                                                                    1. Winner Determination Problem
                                                                                      1. Computational Complexity
                                                                                    2. Auction Design Applications
                                                                                      1. Government Procurement
                                                                                        1. Procurement Auction Design
                                                                                          1. Scoring Rules
                                                                                            1. Quality Considerations
                                                                                            2. Spectrum Auctions
                                                                                              1. Simultaneous Ascending Auctions
                                                                                                1. Incentive Auction Design
                                                                                                  1. International Experiences
                                                                                                  2. Electricity Markets
                                                                                                    1. Day-Ahead Markets
                                                                                                      1. Real-Time Markets
                                                                                                        1. Capacity Markets
                                                                                                        2. Online Advertising
                                                                                                          1. Keyword Auctions
                                                                                                            1. Real-Time Bidding
                                                                                                              1. Ad Quality Considerations