Viral Marketing

  1. Risks and Ethical Considerations
    1. The Dangers of Negative Virality
      1. Brand Damage and Backlash
        1. Reputation Management
          1. Loss of Trust
          2. Public Relations Crises
            1. Crisis Communication
              1. Media Scrutiny
              2. Misinterpretation of the Message
                1. Unintended Consequences
                  1. Cultural Sensitivity Issues
                2. Ethical Dilemmas
                  1. Deceptive Marketing
                    1. Astroturfing
                      1. Fake Endorsements
                      2. Privacy Concerns and Data Collection
                        1. Data Security
                        2. Exploitation of Sensitive Topics
                          1. Social Issues
                            1. Tragedy Exploitation
                            2. Authenticity and Transparency
                              1. Disclosure of Sponsorships
                                1. Truthfulness in Messaging
                              2. Mitigation and Crisis Management
                                1. Developing a Response Plan
                                  1. Predefined Protocols
                                    1. Escalation Procedures
                                    2. Monitoring for Negative Sentiment
                                      1. Early Warning Systems
                                        1. Real-Time Alerts
                                        2. Issuing Public Apologies or Clarifications
                                          1. Crafting Effective Apologies
                                            1. Restoring Public Trust

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                                        6. Measurement and Analytics

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                                        8. Case Studies of Viral Campaigns