Viral Marketing

  1. Campaign Execution and Amplification
    1. The Initial Seeding Process
      1. Identifying and Targeting Initial Sharers
        1. Early Adopters
          1. Micro-Influencers
          2. Influencer Outreach and Collaboration
            1. Partnership Models
              1. Compensation Strategies
              2. Employee Advocacy
                1. Internal Communication
                  1. Incentivizing Sharing
                  2. Community Engagement
                    1. Engaging Online Communities
                      1. Leveraging Brand Ambassadors
                    2. Organic vs. Paid Amplification
                      1. Leveraging Organic Reach
                        1. Algorithm Optimization
                          1. Community Building
                          2. Using Paid Ads to Boost Initial Velocity
                            1. Social Media Advertising
                            2. Public Relations and Media Outreach
                              1. Press Releases
                                1. Media Partnerships
                                  1. Newsjacking
                                2. Managing Campaign Momentum
                                  1. Monitoring Real-time Performance
                                    1. Social Listening
                                      1. Analytics Dashboards
                                      2. Engaging with Audience Responses
                                        1. Responding to Comments
                                          1. User-Generated Content Curation
                                          2. Adapting the Strategy Mid-campaign
                                            1. Iterative Content Updates
                                              1. Pivoting Messaging
                                            2. Timing and Launch Strategy
                                              1. Optimal Posting Times
                                                1. Coordinated Multi-Platform Launches
                                                  1. Event-Based Timing
                                                    1. Global vs. Local Timing Considerations

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                                                  4. Creating Viral Content

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                                                  6. Measurement and Analytics