Viral Marketing

  1. The Psychology of Sharing
    1. Motivations for Sharing Content
      1. Social Currency
        1. Status Enhancement
          1. Signaling Expertise or Taste
          2. Emotional Resonance
            1. Evoking Strong Feelings
              1. Emotional Contagion
              2. Practical Value and Utility
                1. Sharing Useful Information
                  1. Helping Others Solve Problems
                  2. Storytelling and Narrative Appeal
                    1. Relatability of Stories
                      1. Personalization of Content
                      2. Identity and Self-Expression
                        1. Aligning with Personal Values
                          1. Showcasing Personality
                          2. Community and Belonging
                            1. Fostering Group Identity
                          3. Key Emotional Triggers
                            1. Awe and Wonder
                              1. Humor and Laughter
                                1. Surprise and Novelty
                                  1. Anger and Outrage
                                    1. Joy and Happiness
                                      1. Sadness and Empathy
                                        1. Fear and Anxiety
                                          1. Nostalgia
                                          2. Cognitive Biases in Sharing
                                            1. Social Proof
                                              1. Influence of Popularity
                                                1. Herd Behavior
                                                2. Scarcity
                                                  1. Limited-Time Offers
                                                    1. Exclusive Access
                                                    2. Fear of Missing Out
                                                      1. Bandwagon Effect
                                                        1. Reciprocity
                                                          1. Authority Bias

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                                                        1. Introduction to Viral Marketing

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                                                        3. Strategic Framework for Viral Campaigns