Viral Marketing

  1. Measurement and Analytics
    1. Key Performance Indicators for Virality
      1. Reach and Impressions
        1. Shares and Mentions
          1. Engagement Rate
            1. Click-Through Rate
              1. Conversion Rate
                1. Growth Rate
                  1. Retention Rate
                    1. Viral Velocity
                    2. Calculating Viral Growth
                      1. The Viral Coefficient
                        1. Formula and Interpretation
                          1. Benchmarking
                          2. The Viral Cycle Time
                            1. Measuring Cycle Duration
                              1. Impact on Growth
                              2. Viral Lift Measurement
                              3. Tools and Technologies for Tracking
                                1. Social Media Analytics Platforms
                                  1. Platform-Specific Tools
                                    1. Third-Party Analytics
                                    2. URL Shorteners and Trackers
                                      1. UTM Parameters
                                        1. Click Tracking
                                        2. Web Analytics
                                          1. Google Analytics
                                            1. Traffic Sources
                                            2. Social Listening Tools
                                              1. Sentiment Analysis
                                                1. Trend Detection
                                              2. Reporting and Analysis
                                                1. A/B Testing of Viral Elements
                                                  1. Content Variations
                                                    1. Timing Experiments
                                                    2. Analyzing User-Generated Content
                                                      1. Volume and Quality Assessment
                                                        1. Engagement Metrics
                                                        2. Deriving Insights for Future Campaigns
                                                          1. Post-Mortem Analysis
                                                            1. Best Practices Documentation
                                                            2. ROI Calculation for Viral Campaigns

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                                                          5. Campaign Execution and Amplification

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                                                          7. Risks and Ethical Considerations