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Business and Management
Marketing and Sales
Specialized Marketing Areas
Sports Marketing
1. Foundations of Sports Marketing
2. Strategic Sports Marketing Planning
3. Marketing of Sport: Promoting Sports Properties
4. Marketing through Sport: Using Sport as a Promotional Vehicle
5. Sports Marketing Communications
6. Digital and Social Media Marketing
7. Contemporary Issues and Future Trends
Digital and Social Media Marketing
Digital Platform Strategy
Website Management
Content Management
User Experience Design
Search Engine Optimization
Mobile Optimization
Mobile Applications
App Development Strategy
User Engagement Features
Push Notification Strategy
E-commerce Integration
Online Ticket Sales
Merchandise Sales
Digital Content Sales
Social Media Marketing Strategy
Platform-Specific Strategies
Facebook Marketing
Instagram Marketing
Twitter Marketing
TikTok Marketing
YouTube Marketing
LinkedIn Marketing
Emerging Platform Adoption
Content Strategy
Content Planning
Content Creation
Content Curation
Visual Content Strategy
Community Management
Fan Engagement
User-Generated Content
Online Community Building
Crisis Management
Social Media Advertising
Paid Social Campaigns
Influencer Partnerships
Sponsored Content
Content Marketing
Storytelling Strategies
Athlete Narratives
Team History Content
Behind-the-Scenes Content
Video Content Production
Highlight Reels
Documentary Content
Live Streaming
Short-Form Video
Blog and Article Content
News and Updates
Feature Stories
Opinion Content
Podcast Development
Show Concept Development
Guest Strategy
Distribution Strategy
Influencer Marketing
Influencer Identification
Macro-Influencer Partnerships
Micro-Influencer Programs
Athlete Influencers
Campaign Development
Partnership Structures
Content Guidelines
Performance Metrics
Relationship Management
Long-term Partnerships
Campaign Coordination
Performance Evaluation
Digital Analytics and Data Management
Web Analytics
Traffic Analysis
Conversion Tracking
User Behavior Analysis
Social Media Analytics
Engagement Metrics
Reach and Impressions
Sentiment Analysis
Customer Data Management
Data Collection Strategies
Privacy Compliance
Data Integration
Marketing Automation
Email Automation
Lead Nurturing
Personalization Engines
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5. Sports Marketing Communications
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7. Contemporary Issues and Future Trends