Sports Marketing

  1. Marketing through Sport: Using Sport as a Promotional Vehicle
    1. Corporate Sponsorship Management
      1. Sponsorship Objectives and Strategy
        1. Brand Awareness Goals
          1. Image Enhancement Objectives
            1. Sales Generation Targets
              1. Customer Relationship Building
                1. Employee Engagement Programs
                  1. Community Relations Objectives
                  2. Sponsorship Categories and Types
                    1. Title Sponsorship
                      1. Presenting Sponsorship
                        1. Official Partner Status
                          1. Supplier Partnerships
                            1. League Sponsorship
                              1. Team Sponsorship
                                1. Event Sponsorship
                                  1. Venue Naming Rights
                                    1. Broadcast Sponsorship
                                    2. Sponsorship Development Process
                                      1. Prospect Identification
                                        1. Needs Assessment
                                          1. Proposal Development
                                            1. Asset Valuation
                                              1. Negotiation Strategies
                                                1. Contract Structuring
                                                2. Sponsorship Activation Strategies
                                                  1. Integrated Marketing Campaigns
                                                    1. On-Site Activation
                                                      1. Digital Activation
                                                        1. Public Relations Integration
                                                          1. Sales Promotion Tie-Ins
                                                            1. Hospitality Programs
                                                            2. Sponsorship Measurement and Evaluation
                                                              1. Awareness Metrics
                                                                1. Engagement Metrics
                                                                  1. Sales Impact Analysis
                                                                    1. Return on Investment Calculation
                                                                      1. Brand Lift Studies
                                                                    2. Athlete Endorsement Programs
                                                                      1. Endorser Selection Criteria
                                                                        1. Athletic Performance
                                                                          1. Market Appeal
                                                                            1. Brand Fit Assessment
                                                                              1. Risk Evaluation
                                                                                1. Demographic Reach
                                                                                2. Endorsement Contract Management
                                                                                  1. Compensation Structures
                                                                                    1. Performance Incentives
                                                                                      1. Usage Rights
                                                                                        1. Exclusivity Clauses
                                                                                          1. Morality Provisions
                                                                                          2. Athlete Brand Management
                                                                                            1. Personal Brand Development
                                                                                              1. Social Media Strategy
                                                                                                1. Public Appearance Management
                                                                                                  1. Media Training
                                                                                                  2. Risk Management in Endorsements
                                                                                                    1. Crisis Communication Planning
                                                                                                      1. Contract Termination Procedures
                                                                                                        1. Reputation Monitoring
                                                                                                      2. Licensing Programs
                                                                                                        1. Licensing Strategy Development
                                                                                                          1. Product Category Selection
                                                                                                            1. Quality Standards
                                                                                                              1. Brand Protection
                                                                                                              2. Licensee Management
                                                                                                                1. Partner Selection
                                                                                                                  1. Relationship Management
                                                                                                                    1. Performance Monitoring
                                                                                                                    2. Royalty and Revenue Management
                                                                                                                      1. Royalty Rate Setting
                                                                                                                        1. Revenue Tracking
                                                                                                                          1. Audit Procedures
                                                                                                                          2. International Licensing
                                                                                                                            1. Global Brand Management
                                                                                                                              1. Cultural Adaptation
                                                                                                                            2. Corporate Hospitality Services
                                                                                                                              1. Premium Seating Programs
                                                                                                                                1. Luxury Suite Operations
                                                                                                                                  1. Club Seat Programs
                                                                                                                                    1. VIP Experiences
                                                                                                                                    2. Corporate Entertainment
                                                                                                                                      1. Client Entertainment Programs
                                                                                                                                        1. Employee Reward Programs
                                                                                                                                          1. Networking Events
                                                                                                                                          2. Hospitality Package Development
                                                                                                                                            1. Service Design
                                                                                                                                              1. Pricing Strategies
                                                                                                                                                1. Customization Options

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                                                                                                                                            3. Marketing of Sport: Promoting Sports Properties

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                                                                                                                                            5. Sports Marketing Communications