Sports Marketing

  1. Sports Marketing Communications
    1. Advertising in Sports Marketing
      1. Traditional Media Advertising
        1. Television Advertising
          1. Commercial Placement
            1. Sponsorship Integration
              1. Program Sponsorship
              2. Radio Advertising
                1. Spot Advertising
                  1. Program Sponsorship
                    1. Live Read Integration
                  2. Out-of-Home Advertising
                    1. Billboard Advertising
                      1. Transit Advertising
                        1. Stadium Signage
                        2. In-Venue Advertising
                          1. Static Signage
                            1. Digital Displays
                              1. Video Board Advertising
                                1. Field/Court Branding
                                  1. Concourse Advertising
                                  2. Digital Advertising
                                    1. Display Advertising
                                      1. Search Engine Marketing
                                        1. Social Media Advertising
                                          1. Video Advertising
                                            1. Mobile Advertising
                                          2. Public Relations and Media Management
                                            1. Media Relations
                                              1. Press Release Development
                                                1. Media Kit Creation
                                                  1. Press Conference Management
                                                    1. Media Day Coordination
                                                    2. Crisis Communication
                                                      1. Crisis Planning
                                                        1. Response Strategies
                                                          1. Reputation Management
                                                            1. Stakeholder Communication
                                                            2. Community Relations
                                                              1. Community Outreach Programs
                                                                1. Charitable Initiatives
                                                                  1. Youth Programs
                                                                    1. Educational Partnerships
                                                                    2. Internal Communications
                                                                      1. Employee Communications
                                                                        1. Stakeholder Updates
                                                                          1. Organizational Announcements
                                                                        2. Sales Promotion Strategies
                                                                          1. Consumer Promotions
                                                                            1. Ticket Discounts
                                                                              1. Merchandise Promotions
                                                                                1. Contest and Sweepstakes
                                                                                  1. Sampling Programs
                                                                                  2. Trade Promotions
                                                                                    1. Dealer Incentives
                                                                                      1. Trade Shows
                                                                                        1. Co-op Advertising
                                                                                        2. Promotional Timing
                                                                                          1. Seasonal Promotions
                                                                                            1. Event-Based Promotions
                                                                                              1. Performance-Based Promotions
                                                                                            2. Direct Marketing Approaches
                                                                                              1. Database Marketing
                                                                                                1. Customer Database Development
                                                                                                  1. Segmentation Strategies
                                                                                                    1. Personalization Techniques
                                                                                                    2. Email Marketing
                                                                                                      1. Newsletter Campaigns
                                                                                                        1. Promotional Emails
                                                                                                          1. Automated Campaigns
                                                                                                          2. Direct Mail
                                                                                                            1. Targeted Mailings
                                                                                                              1. Catalog Distribution
                                                                                                                1. Invitation Programs
                                                                                                                2. Telemarketing
                                                                                                                  1. Outbound Sales Calls
                                                                                                                    1. Customer Service Calls
                                                                                                                      1. Survey Research
                                                                                                                    2. Personal Selling in Sports
                                                                                                                      1. Corporate Sales
                                                                                                                        1. Sponsorship Sales
                                                                                                                          1. Hospitality Sales
                                                                                                                            1. Group Sales
                                                                                                                            2. Season Ticket Sales
                                                                                                                              1. Prospecting Strategies
                                                                                                                                1. Relationship Building
                                                                                                                                  1. Retention Programs
                                                                                                                                  2. Premium Seating Sales
                                                                                                                                    1. Consultative Selling
                                                                                                                                      1. Customization Services
                                                                                                                                        1. Long-term Relationships
                                                                                                                                        2. Sales Management
                                                                                                                                          1. Sales Team Organization
                                                                                                                                            1. Training Programs
                                                                                                                                              1. Performance Management

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                                                                                                                                          4. Marketing through Sport: Using Sport as a Promotional Vehicle

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                                                                                                                                          6. Digital and Social Media Marketing