Sports Marketing

  1. Marketing of Sport: Promoting Sports Properties
    1. The Sports Product Portfolio
      1. Core Product Elements
        1. The Game or Event Experience
          1. Rules and Competition Structure
            1. Star Athletes and Teams
              1. Level of Competition Quality
                1. Venue Atmosphere
                2. Augmented Product Components
                  1. Pre-Game Entertainment
                    1. Halftime Shows
                      1. Fan Interaction Opportunities
                        1. Hospitality Services
                        2. Product Extensions
                          1. Licensed Merchandise
                            1. Apparel and Clothing
                              1. Collectibles and Memorabilia
                                1. Home and Office Products
                                2. Food and Beverage Offerings
                                  1. Concession Stand Products
                                    1. Premium Dining Options
                                      1. Specialty Items
                                      2. Digital Products
                                        1. Mobile Applications
                                          1. Fantasy Sports Platforms
                                            1. Streaming Content
                                              1. Virtual Reality Experiences
                                            2. Product Development Strategies
                                              1. New Event Creation
                                                1. Fan Experience Enhancement
                                                  1. Technology Integration
                                                    1. Product Line Extensions
                                                  2. Sports Branding Strategies
                                                    1. Brand Identity Development
                                                      1. Logo Design and Visual Identity
                                                        1. Color Schemes and Typography
                                                          1. Brand Guidelines
                                                            1. Mascot Development
                                                            2. Brand Storytelling
                                                              1. Team History and Tradition
                                                                1. Hero Narratives
                                                                  1. Underdog Stories
                                                                    1. Community Connection Stories
                                                                    2. Brand Personality and Image
                                                                      1. Brand Attributes
                                                                        1. Emotional Associations
                                                                          1. Brand Values
                                                                            1. Perceived Quality
                                                                            2. Brand Equity Management
                                                                              1. Brand Awareness Building
                                                                                1. Brand Association Strengthening
                                                                                  1. Perceived Quality Enhancement
                                                                                    1. Brand Loyalty Development
                                                                                    2. Brand Portfolio Management
                                                                                      1. Master Brand Strategy
                                                                                        1. Sub-Brand Development
                                                                                          1. Brand Architecture
                                                                                          2. Rebranding Initiatives
                                                                                            1. Rebranding Triggers
                                                                                              1. Stakeholder Management
                                                                                                1. Implementation Strategies
                                                                                                  1. Change Management
                                                                                                2. Pricing Strategies in Sports
                                                                                                  1. Ticket Pricing Models
                                                                                                    1. Fixed Pricing Systems
                                                                                                      1. Variable Pricing Strategies
                                                                                                        1. Dynamic Pricing Implementation
                                                                                                          1. Tiered Pricing Structures
                                                                                                            1. Season Ticket Pricing
                                                                                                              1. Group Pricing Discounts
                                                                                                                1. Premium Seating Pricing
                                                                                                                2. Merchandise Pricing
                                                                                                                  1. Cost-Plus Pricing
                                                                                                                    1. Value-Based Pricing
                                                                                                                      1. Competitive Pricing
                                                                                                                        1. Psychological Pricing
                                                                                                                        2. Concession Pricing
                                                                                                                          1. Captive Market Pricing
                                                                                                                            1. Bundle Pricing
                                                                                                                              1. Value Meal Concepts
                                                                                                                              2. Pricing Psychology
                                                                                                                                1. Price-Quality Perception
                                                                                                                                  1. Reference Price Effects
                                                                                                                                    1. Price Sensitivity Analysis
                                                                                                                                    2. Revenue Optimization
                                                                                                                                      1. Yield Management
                                                                                                                                        1. Price Elasticity Considerations
                                                                                                                                          1. Revenue Forecasting
                                                                                                                                        2. Distribution Channels and Venue Management
                                                                                                                                          1. Venue Operations
                                                                                                                                            1. Location Strategy
                                                                                                                                              1. Facility Design and Layout
                                                                                                                                                1. Capacity Management
                                                                                                                                                  1. Accessibility Features
                                                                                                                                                    1. Safety and Security
                                                                                                                                                    2. Game Day Experience Management
                                                                                                                                                      1. Pre-Game Activities
                                                                                                                                                        1. In-Game Entertainment
                                                                                                                                                          1. Post-Game Events
                                                                                                                                                            1. Fan Flow Management
                                                                                                                                                            2. Media Distribution
                                                                                                                                                              1. Broadcast Rights Management
                                                                                                                                                                1. Television Distribution
                                                                                                                                                                  1. Radio Broadcasting
                                                                                                                                                                    1. Streaming Platforms
                                                                                                                                                                      1. Pay-Per-View Services
                                                                                                                                                                      2. Merchandise Distribution
                                                                                                                                                                        1. In-Venue Retail Operations
                                                                                                                                                                          1. Online Store Management
                                                                                                                                                                            1. Third-Party Retail Partnerships
                                                                                                                                                                              1. Pop-Up Store Strategies
                                                                                                                                                                              2. Ticket Distribution
                                                                                                                                                                                1. Box Office Operations
                                                                                                                                                                                  1. Online Ticketing Systems
                                                                                                                                                                                    1. Third-Party Ticket Platforms
                                                                                                                                                                                      1. Mobile Ticketing

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                                                                                                                                                                                  2. Strategic Sports Marketing Planning

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                                                                                                                                                                                  4. Marketing through Sport: Using Sport as a Promotional Vehicle