Social Media Marketing

  1. Social Media Marketing Operations
    1. Team Structure and Roles
      1. Social Media Manager
        1. Community Manager
          1. Content Creator
            1. Social Media Analyst
            2. Workflow and Process Management
              1. Content Creation Workflows
                1. Approval Processes
                  1. Publishing Workflows
                    1. Crisis Response Procedures
                    2. Tool Stack and Technology
                      1. Social Media Management Platforms
                        1. Content Creation Tools
                          1. Analytics and Reporting Tools
                            1. Social Listening Tools
                              1. Collaboration Tools
                              2. Budget Planning and Management
                                1. Organic Social Budget
                                  1. Tool and Technology Costs
                                    1. Content Creation Costs
                                      1. ROI Tracking and Optimization
                                      2. Performance Optimization
                                        1. Continuous Testing and Learning
                                          1. Data-Driven Decision Making
                                            1. Process Improvement
                                              1. Scaling Successful Strategies

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                                            8. Advanced Topics and Integration

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                                            1. Foundations of Social Media Marketing