Social Media Marketing

  1. Analytics, Measurement, and ROI
    1. Identifying Key Performance Indicators (KPIs)
      1. Awareness Metrics
        1. Reach
          1. Impressions
            1. Follower Growth
              1. Brand Mention Volume
              2. Engagement Metrics
                1. Likes
                  1. Comments
                    1. Shares
                      1. Saves
                        1. Clicks
                          1. Engagement Rate
                            1. Time Spent
                            2. Conversion Metrics
                              1. Leads
                                1. Sales
                                  1. Sign-Ups
                                    1. Downloads
                                      1. Form Completions
                                      2. Customer Loyalty Metrics
                                        1. Repeat Engagement
                                          1. Advocacy
                                            1. Customer Lifetime Value
                                              1. Retention Rate
                                              2. Business Impact Metrics
                                                1. Revenue Attribution
                                                  1. Cost Per Acquisition
                                                    1. Return on Ad Spend
                                                  2. Using Native Platform Analytics
                                                    1. Facebook Insights
                                                      1. Instagram Insights
                                                        1. LinkedIn Analytics
                                                          1. TikTok Analytics
                                                            1. X (Twitter) Analytics
                                                              1. Pinterest Analytics
                                                                1. YouTube Analytics
                                                                  1. Platform Analytics Limitations
                                                                  2. Third-Party Analytics and Management Tools
                                                                    1. Social Media Dashboards
                                                                      1. Cross-Platform Reporting
                                                                        1. Scheduling and Monitoring Tools
                                                                          1. Advanced Analytics Platforms
                                                                            1. Social Listening Tools
                                                                              1. Competitive Intelligence Tools
                                                                              2. Creating Social Media Reports
                                                                                1. Structuring Reports
                                                                                  1. Visualizing Data
                                                                                    1. Interpreting Results
                                                                                      1. Reporting to Stakeholders
                                                                                        1. Executive Summary Creation
                                                                                          1. Actionable Insights and Recommendations
                                                                                            1. Report Automation
                                                                                            2. Calculating Social Media ROI
                                                                                              1. Attribution of Results
                                                                                                1. Cost Analysis
                                                                                                  1. Value of Earned Media
                                                                                                    1. ROI Calculation Methods
                                                                                                      1. Soft vs Hard ROI Metrics
                                                                                                      2. Attribution Models
                                                                                                        1. First-Touch Attribution
                                                                                                          1. Last-Touch Attribution
                                                                                                            1. Multi-Touch Attribution
                                                                                                              1. Linear Attribution
                                                                                                                1. Time Decay Attribution
                                                                                                                  1. Data-Driven Attribution
                                                                                                                    1. Cross-Device Attribution
                                                                                                                    2. Advanced Analytics Techniques
                                                                                                                      1. Cohort Analysis
                                                                                                                        1. Funnel Analysis
                                                                                                                          1. Customer Journey Mapping
                                                                                                                            1. Predictive Analytics
                                                                                                                              1. Sentiment Analysis
                                                                                                                                1. Social Media Benchmarking

                                                                                                                              Previous

                                                                                                                              5. Paid Social Media Advertising

                                                                                                                              Go to top

                                                                                                                              Next

                                                                                                                              7. Platform-Specific Strategies