Social Media Marketing

  1. Advanced Topics and Integration
    1. Influencer Marketing
      1. Types of Influencers
        1. Nano-Influencers
          1. Micro-Influencers
            1. Macro-Influencers
              1. Mega-Influencers
                1. Celebrity Influencers
                2. Identifying Influencers
                  1. Vetting Influencers
                    1. Outreach and Relationship Building
                      1. Structuring Influencer Campaigns
                        1. Campaign Management
                          1. Measuring Influencer Impact
                            1. FTC Guidelines and Disclosure
                              1. Influencer Contract Negotiation
                                1. Long-term Influencer Partnerships
                                2. Social Listening and Monitoring
                                  1. Tools for Social Listening
                                    1. Setting Up Listening Queries
                                      1. Tracking Brand Mentions
                                        1. Monitoring Competitor Activity
                                          1. Sentiment Analysis
                                            1. Crisis Detection
                                              1. Market Research through Social Listening
                                              2. Social Commerce and Shopping
                                                1. Shoppable Posts
                                                  1. Social Checkout Features
                                                    1. Integrating E-Commerce Platforms
                                                      1. Measuring Social Commerce Performance
                                                        1. Social Proof in Commerce
                                                          1. Live Shopping Events
                                                            1. Social Commerce Best Practices
                                                            2. Marketing Automation and AI
                                                              1. Social Media Automation Tools
                                                                1. Chatbots for Social Media
                                                                  1. AI-Powered Content Creation
                                                                    1. Automated Response Systems
                                                                      1. Predictive Analytics
                                                                        1. Personalization at Scale
                                                                        2. Crisis Management on Social Media
                                                                          1. Identifying Potential Crises
                                                                            1. Crisis Communication Plans
                                                                              1. Real-Time Response Strategies
                                                                                1. Post-Crisis Analysis
                                                                                  1. Crisis Prevention Strategies
                                                                                    1. Stakeholder Communication
                                                                                      1. Reputation Recovery
                                                                                      2. Employee Advocacy Programs
                                                                                        1. Benefits of Employee Advocacy
                                                                                          1. Program Design and Implementation
                                                                                            1. Training Employees
                                                                                              1. Measuring Advocacy Impact
                                                                                                1. Employee Advocacy Tools
                                                                                                  1. Content Sharing Guidelines
                                                                                                  2. Integrating Social Media with Other Marketing Channels
                                                                                                    1. Cross-Promotion with Email Marketing
                                                                                                      1. Integrating with Content Marketing
                                                                                                        1. Leveraging SEO and Blogs
                                                                                                          1. Supporting Public Relations Efforts
                                                                                                            1. Offline and Event Integration
                                                                                                              1. CRM Integration
                                                                                                                1. Marketing Attribution Across Channels

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                                                                                                              7. Platform-Specific Strategies

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                                                                                                              9. Social Media Marketing Operations