Social Media Marketing

  1. Platform-Specific Strategies
    1. Facebook Marketing
      1. Profile vs Page vs Group
        1. Setting Up a Business Page
          1. Page Optimization Best Practices
            1. Content Strategy for Facebook
              1. Facebook Groups for Community Building
                1. Facebook Events
                  1. Facebook Marketplace
                    1. Facebook Ads Manager Deep Dive
                      1. Facebook Pixel Implementation
                        1. Facebook Insights and Analytics
                          1. Facebook Creator Studio
                          2. Instagram Marketing
                            1. Setting Up a Business Profile
                              1. Profile Optimization
                                1. Feed Content Strategy
                                  1. Stories Strategy
                                    1. Reels Strategy
                                      1. IGTV Content
                                        1. Instagram Live
                                          1. Visual Aesthetics and Branding
                                            1. Instagram Shopping
                                              1. Instagram Hashtag Strategy
                                                1. Instagram Analytics
                                                  1. Instagram Creator Tools
                                                  2. LinkedIn Marketing
                                                    1. Personal Profile Optimization
                                                      1. Company Pages
                                                        1. LinkedIn Groups
                                                          1. Content for a Professional Audience
                                                            1. LinkedIn Publishing
                                                              1. LinkedIn Newsletter
                                                                1. LinkedIn Events
                                                                  1. LinkedIn Ads
                                                                    1. LinkedIn Sales Navigator
                                                                      1. LinkedIn Analytics
                                                                        1. Employee Advocacy on LinkedIn
                                                                        2. TikTok Marketing
                                                                          1. Setting Up a Business Account
                                                                            1. Creating Viral Content
                                                                              1. TikTok Hashtag Challenges
                                                                                1. TikTok for Business
                                                                                  1. TikTok Creator Fund
                                                                                    1. TikTok Ads
                                                                                      1. TikTok Analytics
                                                                                        1. TikTok Shopping
                                                                                        2. X (Twitter) Marketing
                                                                                          1. Setting Up a Business Profile
                                                                                            1. Real-Time Engagement
                                                                                              1. Content Strategy for X
                                                                                                1. Using Hashtags on X
                                                                                                  1. Using Lists
                                                                                                    1. Using Spaces
                                                                                                      1. Twitter Chats
                                                                                                        1. X Ads
                                                                                                          1. X Analytics
                                                                                                            1. Crisis Management on X
                                                                                                            2. Pinterest Marketing
                                                                                                              1. Setting Up a Business Account
                                                                                                                1. Creating Pins
                                                                                                                  1. Creating Boards
                                                                                                                    1. Rich Pins
                                                                                                                      1. Pinterest SEO
                                                                                                                        1. Driving Website Traffic
                                                                                                                          1. Pinterest Ads
                                                                                                                            1. Pinterest Analytics
                                                                                                                              1. Pinterest Shopping Features
                                                                                                                              2. YouTube Marketing
                                                                                                                                1. Channel Setup and Optimization
                                                                                                                                  1. Video Content Planning
                                                                                                                                    1. Video SEO
                                                                                                                                      1. Playlists and Series
                                                                                                                                        1. Community Tab Engagement
                                                                                                                                          1. YouTube Shorts
                                                                                                                                            1. YouTube Live
                                                                                                                                              1. YouTube Ads
                                                                                                                                                1. YouTube Analytics
                                                                                                                                                  1. YouTube Creator Studio
                                                                                                                                                  2. Emerging Platforms
                                                                                                                                                    1. Snapchat Marketing
                                                                                                                                                      1. Discord Marketing
                                                                                                                                                        1. Clubhouse Marketing
                                                                                                                                                          1. BeReal Marketing
                                                                                                                                                            1. Platform Evaluation Framework

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                                                                                                                                                          6. Analytics, Measurement, and ROI

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                                                                                                                                                          8. Advanced Topics and Integration