Retail Management

  1. Retail Marketing and Promotion
    1. Building a Retail Brand
      1. Brand Development Process
        1. Brand Identity
          1. Logo and Visual Elements
            1. Brand Voice
              1. Brand Personality
              2. Brand Positioning
                1. Differentiation Strategies
                  1. Target Audience Alignment
                    1. Competitive Positioning
                    2. Brand Equity
                      1. Brand Awareness
                        1. Brand Associations
                          1. Perceived Quality
                            1. Brand Loyalty
                              1. Measuring Brand Value
                            2. The Retail Promotional Mix
                              1. Integrated Marketing Communications
                                1. Advertising
                                  1. Media Selection
                                    1. Traditional Media
                                      1. Digital Media
                                        1. Out-of-Home Advertising
                                        2. Message Development
                                          1. Creative Strategy
                                            1. Media Planning
                                            2. Sales Promotion
                                              1. Consumer Promotions
                                                1. Coupons and Discounts
                                                  1. Contests and Sweepstakes
                                                    1. Sampling Programs
                                                    2. Trade Promotions
                                                      1. In-Store Events
                                                      2. Public Relations
                                                        1. Press Releases
                                                          1. Community Engagement
                                                            1. Crisis Management
                                                              1. Media Relations
                                                              2. Personal Selling
                                                                1. Sales Techniques
                                                                  1. Relationship Building
                                                                    1. Consultative Selling
                                                                    2. Digital Marketing
                                                                      1. Online Advertising
                                                                        1. Social Media Campaigns
                                                                          1. Email Marketing
                                                                            1. Content Marketing
                                                                          2. Customer Relationship Management
                                                                            1. CRM Strategy
                                                                              1. Building Customer Loyalty
                                                                                1. Customer Retention Strategies
                                                                                  1. Loyalty Drivers
                                                                                  2. Loyalty Programs
                                                                                    1. Program Design
                                                                                      1. Rewards Structures
                                                                                        1. Point Systems
                                                                                          1. Tiered Programs
                                                                                          2. Data Collection and Analysis
                                                                                            1. Customer Data Management
                                                                                              1. Data Mining
                                                                                                1. Privacy Considerations
                                                                                                  1. GDPR Compliance
                                                                                                  2. Personalization Strategies
                                                                                                    1. Personalized Offers
                                                                                                      1. Customer Segmentation
                                                                                                        1. Behavioral Targeting

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                                                                                                    7. Store Management and Operations

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                                                                                                    9. Customer Service and Experience