Retail Management

8.

Retail Marketing and Promotion

8.1.

Building a Retail Brand

8.1.1.

Brand Development Process

8.1.2.

8.1.2.1.

Logo and Visual Elements

8.1.2.2.

8.1.2.3.

Brand Personality

8.1.3.

Brand Positioning

8.1.3.1.

Differentiation Strategies

8.1.3.2.

Target Audience Alignment

8.1.3.3.

Competitive Positioning

8.1.4.

8.1.4.1.

Brand Awareness

8.1.4.2.

Brand Associations

8.1.4.3.

Perceived Quality

8.1.4.4.

8.1.4.5.

Measuring Brand Value

8.2.

The Retail Promotional Mix

8.2.1.

Integrated Marketing Communications

8.2.2.

8.2.2.1.

Media Selection

8.2.2.1.1.

Traditional Media

8.2.2.1.2.

8.2.2.1.3.

Out-of-Home Advertising

8.2.2.2.

Message Development

8.2.2.3.

Creative Strategy

8.2.2.4.

8.2.3.

Sales Promotion

8.2.3.1.

Consumer Promotions

8.2.3.1.1.

Coupons and Discounts

8.2.3.1.2.

Contests and Sweepstakes

8.2.3.1.3.

Sampling Programs

8.2.3.2.

Trade Promotions

8.2.3.3.

In-Store Events

8.2.4.

Public Relations

8.2.4.1.

8.2.4.2.

Community Engagement

8.2.4.3.

Crisis Management

8.2.4.4.

Media Relations

8.2.5.

Personal Selling

8.2.5.1.

Sales Techniques

8.2.5.2.

Relationship Building

8.2.5.3.

Consultative Selling

8.2.6.

Digital Marketing

8.2.6.1.

Online Advertising

8.2.6.2.

Social Media Campaigns

8.2.6.3.

Email Marketing

8.2.6.4.

Content Marketing

8.3.

Customer Relationship Management

8.3.1.

8.3.2.

Building Customer Loyalty

8.3.2.1.

Customer Retention Strategies

8.3.2.2.

Loyalty Drivers

8.3.3.

Loyalty Programs

8.3.3.1.

8.3.3.2.

Rewards Structures

8.3.3.3.

8.3.3.4.

Tiered Programs

8.3.4.

Data Collection and Analysis

8.3.4.1.

Customer Data Management

8.3.4.2.

8.3.4.3.

Privacy Considerations

8.3.4.4.

GDPR Compliance

8.3.5.

Personalization Strategies

8.3.5.1.

Personalized Offers

8.3.5.2.

Customer Segmentation

8.3.5.3.

Behavioral Targeting

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9. Customer Service and Experience