Retail Management

2.

Types of Retail Formats

2.1.

Store-Based Retailing

2.1.1.

Department Stores

2.1.1.1.

Structure and Organization

2.1.1.2.

Product Assortment

2.1.1.3.

Customer Service Approach

2.1.1.4.

Advantages and Disadvantages

2.1.2.

2.1.2.1.

Store Layout and Design

2.1.2.2.

Product Categories

2.1.2.3.

Pricing Strategies

2.1.2.4.

Operational Characteristics

2.1.3.

2.1.3.1.

Comparison with Supermarkets

2.1.3.2.

One-Stop Shopping Concept

2.1.3.3.

Scale Advantages

2.1.4.

Specialty Stores

2.1.4.1.

2.1.4.2.

Customer Targeting

2.1.4.3.

Product Expertise

2.1.4.4.

Market Positioning

2.1.5.

Discount Stores

2.1.5.1.

2.1.5.2.

Product Selection

2.1.5.3.

Cost Management

2.1.5.4.

2.1.6.

Off-Price Retailers

2.1.6.1.

Sourcing Strategies

2.1.6.2.

Customer Segments

2.1.6.3.

Inventory Management

2.1.7.

Convenience Stores

2.1.7.1.

Location Strategy

2.1.7.2.

2.1.7.3.

Extended Hours Operations

2.1.7.4.

Service Offerings

2.1.8.

Warehouse Clubs

2.1.8.1.

Membership Models

2.1.8.2.

Bulk Purchasing

2.1.8.3.

2.1.8.4.

Customer Benefits

2.1.9.

Category Killers

2.1.9.1.

Market Dominance

2.1.9.2.

Competitive Strategies

2.1.9.3.

2.1.9.4.

2.1.10.

2.1.10.1.

Format Characteristics

2.1.10.2.

Competitive Advantages

2.1.10.3.

Operational Complexity

2.2.

Non-Store Retailing

2.2.1.

E-commerce and Online Retail

2.2.1.1.

Online Storefronts

2.2.1.2.

Mobile Commerce

2.2.1.3.

Online Marketplaces

2.2.1.4.

Social Commerce

2.2.2.

2.2.2.1.

Door-to-Door Sales

2.2.2.2.

Party Plan Sales

2.2.2.3.

Network Marketing

2.2.2.4.

Direct Response Marketing

2.2.3.

Vending Machines

2.2.3.1.

2.2.3.2.

Placement Strategies

2.2.3.3.

Technology Integration

2.2.4.

Catalog and Direct Mail

2.2.4.1.

2.2.4.2.

Target Audience Selection

2.2.4.3.

Response Measurement

2.2.5.

2.2.5.1.

Temporary Retail Concepts

2.2.5.2.

Event-Based Retailing

2.2.5.3.

Location Flexibility

2.2.6.

Television Shopping

2.2.6.1.

Program Formats

2.2.6.2.

Product Demonstration

2.2.6.3.

Customer Interaction

2.3.

Service Retailing

2.3.1.

Characteristics of Service Retailing

2.3.1.1.

2.3.1.2.

2.3.1.3.

2.3.1.4.

2.3.2.

Types of Service Retailers

2.3.2.1.

Personal Services

2.3.2.2.

Professional Services

2.3.2.3.

Entertainment Services

2.3.2.4.

Hospitality Services

2.3.3.

Managing Service Quality

2.3.3.1.

Service Standards

2.3.3.2.

Quality Measurement

2.3.3.3.

Service Recovery

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1. Introduction to Retail Management

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3. Retail Strategy and Market Analysis