Retail Management

  1. Types of Retail Formats
    1. Store-Based Retailing
      1. Department Stores
        1. Structure and Organization
          1. Product Assortment
            1. Customer Service Approach
              1. Advantages and Disadvantages
              2. Supermarkets
                1. Store Layout and Design
                  1. Product Categories
                    1. Pricing Strategies
                      1. Operational Characteristics
                      2. Hypermarkets
                        1. Comparison with Supermarkets
                          1. One-Stop Shopping Concept
                            1. Scale Advantages
                            2. Specialty Stores
                              1. Niche Focus
                                1. Customer Targeting
                                  1. Product Expertise
                                    1. Market Positioning
                                    2. Discount Stores
                                      1. Pricing Models
                                        1. Product Selection
                                          1. Cost Management
                                            1. Target Markets
                                            2. Off-Price Retailers
                                              1. Sourcing Strategies
                                                1. Customer Segments
                                                  1. Inventory Management
                                                  2. Convenience Stores
                                                    1. Location Strategy
                                                      1. Product Mix
                                                        1. Extended Hours Operations
                                                          1. Service Offerings
                                                          2. Warehouse Clubs
                                                            1. Membership Models
                                                              1. Bulk Purchasing
                                                                1. Cost Structure
                                                                  1. Customer Benefits
                                                                  2. Category Killers
                                                                    1. Market Dominance
                                                                      1. Competitive Strategies
                                                                        1. Product Depth
                                                                          1. Pricing Power
                                                                          2. Supercenters
                                                                            1. Format Characteristics
                                                                              1. Competitive Advantages
                                                                                1. Operational Complexity
                                                                              2. Non-Store Retailing
                                                                                1. E-commerce and Online Retail
                                                                                  1. Online Storefronts
                                                                                    1. Mobile Commerce
                                                                                      1. Online Marketplaces
                                                                                        1. Social Commerce
                                                                                        2. Direct Selling
                                                                                          1. Door-to-Door Sales
                                                                                            1. Party Plan Sales
                                                                                              1. Network Marketing
                                                                                                1. Direct Response Marketing
                                                                                                2. Vending Machines
                                                                                                  1. Product Types
                                                                                                    1. Placement Strategies
                                                                                                      1. Technology Integration
                                                                                                      2. Catalog and Direct Mail
                                                                                                        1. Catalog Design
                                                                                                          1. Target Audience Selection
                                                                                                            1. Response Measurement
                                                                                                            2. Pop-Up Shops
                                                                                                              1. Temporary Retail Concepts
                                                                                                                1. Event-Based Retailing
                                                                                                                  1. Location Flexibility
                                                                                                                  2. Television Shopping
                                                                                                                    1. Program Formats
                                                                                                                      1. Product Demonstration
                                                                                                                        1. Customer Interaction
                                                                                                                      2. Service Retailing
                                                                                                                        1. Characteristics of Service Retailing
                                                                                                                          1. Intangibility
                                                                                                                            1. Perishability
                                                                                                                              1. Variability
                                                                                                                                1. Inseparability
                                                                                                                                2. Types of Service Retailers
                                                                                                                                  1. Personal Services
                                                                                                                                    1. Professional Services
                                                                                                                                      1. Entertainment Services
                                                                                                                                        1. Hospitality Services
                                                                                                                                        2. Managing Service Quality
                                                                                                                                          1. Service Standards
                                                                                                                                            1. Quality Measurement
                                                                                                                                              1. Service Recovery

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                                                                                                                                          1. Introduction to Retail Management

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                                                                                                                                          3. Retail Strategy and Market Analysis