Digital Marketing Strategy

A digital marketing strategy is the comprehensive, long-term plan that outlines how a business will achieve its specific marketing objectives through carefully selected online channels. This strategic framework involves defining target audiences, setting clear goals such as increasing brand awareness or generating leads, and choosing the optimal mix of digital tactics—including SEO, content marketing, social media, and email marketing. Crucially, it also establishes key performance indicators (KPIs) to measure the effectiveness of these efforts, ensuring that all digital activities are cohesive, data-driven, and aligned with the overarching goals of the business.