Digital Marketing Strategy

  1. Phase 6: Measurement, Analysis, and Optimization
    1. Data Collection and Tracking Infrastructure
      1. Analytics Implementation
        1. Google Analytics Configuration
          1. Account Structure Setup
            1. Goal and Event Configuration
              1. E-commerce Tracking Setup
                1. Custom Dimension Implementation
                2. Tag Management Implementation
                  1. Google Tag Manager Setup
                    1. Tag Configuration and Testing
                      1. Data Layer Implementation
                        1. Tag Governance
                        2. Conversion Tracking Setup
                          1. Pixel Implementation
                            1. Conversion Event Definition
                              1. Cross-Platform Tracking
                                1. Offline Conversion Integration
                              2. UTM Parameter Strategy
                                1. UTM Structure Development
                                  1. Naming Convention Standards
                                    1. Campaign Tracking Framework
                                      1. Data Quality Management
                                      2. Data Integration and Centralization
                                        1. Data Warehouse Setup
                                          1. API Integration
                                            1. Data Pipeline Development
                                              1. Data Quality Assurance
                                            2. Performance Reporting and Analysis
                                              1. Dashboard Development
                                                1. Executive Dashboard Creation
                                                  1. Operational Dashboard Design
                                                    1. Real-Time Monitoring Setup
                                                      1. Custom Visualization Development
                                                      2. Reporting Framework
                                                        1. Reporting Cadence Definition
                                                          1. Daily Monitoring Reports
                                                            1. Weekly Performance Reports
                                                              1. Monthly Strategic Reports
                                                                1. Quarterly Business Reviews
                                                                2. Report Format Standardization
                                                                  1. Executive Summary Templates
                                                                    1. Detailed Analysis Reports
                                                                      1. Performance Scorecards
                                                                        1. Trend Analysis Reports
                                                                      2. Performance Analysis Methodology
                                                                        1. KPI Performance Assessment
                                                                          1. Trend Analysis and Interpretation
                                                                            1. Variance Analysis
                                                                              1. Root Cause Analysis
                                                                              2. Insight Generation and Communication
                                                                                1. Data Storytelling
                                                                                  1. Actionable Insight Development
                                                                                    1. Stakeholder Communication
                                                                                      1. Recommendation Development
                                                                                    2. Attribution Modeling and Analysis
                                                                                      1. Attribution Model Selection
                                                                                        1. First-Touch Attribution
                                                                                          1. Last-Touch Attribution
                                                                                            1. Linear Attribution
                                                                                              1. Time-Decay Attribution
                                                                                                1. Position-Based Attribution
                                                                                                  1. Data-Driven Attribution
                                                                                                  2. Multi-Touch Attribution Implementation
                                                                                                    1. Customer Journey Mapping
                                                                                                      1. Touchpoint Value Assessment
                                                                                                        1. Cross-Channel Attribution
                                                                                                          1. Offline Attribution Integration
                                                                                                          2. Attribution Analysis and Optimization
                                                                                                            1. Channel Performance Assessment
                                                                                                              1. Budget Allocation Optimization
                                                                                                                1. Customer Journey Optimization
                                                                                                                  1. Attribution Model Validation
                                                                                                                2. Testing and Experimentation Framework
                                                                                                                  1. A/B Testing Strategy
                                                                                                                    1. Test Hypothesis Development
                                                                                                                      1. Test Design and Setup
                                                                                                                        1. Statistical Significance Planning
                                                                                                                          1. Result Analysis and Implementation
                                                                                                                          2. Multivariate Testing
                                                                                                                            1. Variable Selection and Prioritization
                                                                                                                              1. Test Design Complexity Management
                                                                                                                                1. Result Interpretation
                                                                                                                                  1. Optimization Implementation
                                                                                                                                  2. Continuous Testing Culture
                                                                                                                                    1. Testing Calendar Development
                                                                                                                                      1. Test Prioritization Framework
                                                                                                                                        1. Learning Documentation
                                                                                                                                          1. Best Practice Development
                                                                                                                                        2. Optimization and Iteration Strategy
                                                                                                                                          1. Performance Review Process
                                                                                                                                            1. Success and Failure Analysis
                                                                                                                                              1. Lesson Learned Documentation
                                                                                                                                                1. Best Practice Identification
                                                                                                                                                  1. Knowledge Sharing
                                                                                                                                                  2. Strategy Refinement
                                                                                                                                                    1. Strategic Pivot Assessment
                                                                                                                                                      1. Tactical Adjustment Implementation
                                                                                                                                                        1. Resource Reallocation
                                                                                                                                                          1. Goal Adjustment
                                                                                                                                                          2. Scaling and Growth Strategy
                                                                                                                                                            1. Successful Tactic Scaling
                                                                                                                                                              1. Process Standardization
                                                                                                                                                                1. Resource Expansion Planning
                                                                                                                                                                  1. Market Expansion Strategy
                                                                                                                                                                  2. Continuous Improvement Framework
                                                                                                                                                                    1. Performance Monitoring
                                                                                                                                                                      1. Opportunity Identification
                                                                                                                                                                        1. Innovation Integration
                                                                                                                                                                          1. Competitive Response Strategy

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                                                                                                                                                                      6. Phase 5: Implementation and Execution

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                                                                                                                                                                      1. Foundations of Digital Marketing Strategy