Digital Marketing Strategy

3.

Phase 2: Goal Setting and Strategic Planning

3.1.

Strategic Objective Definition

3.1.1.

Business Objective Alignment

3.1.1.1.

Revenue Growth Targets

3.1.1.2.

Market Share Goals

3.1.1.3.

Brand Awareness Objectives

3.1.1.4.

Customer Acquisition Goals

3.1.1.5.

Customer Retention Targets

3.1.2.

Marketing Objective Hierarchy

3.1.2.1.

Primary Objectives

3.1.2.2.

Secondary Objectives

3.1.2.3.

Supporting Objectives

3.1.3.

SMART Goal Framework Application

3.1.3.1.

Specific Goal Definition

3.1.3.1.1.

Clear Outcome Specification

3.1.3.1.2.

Scope and Boundary Setting

3.1.3.2.

Measurable Criteria Establishment

3.1.3.2.1.

Quantifiable Metrics Selection

3.1.3.2.2.

Measurement Method Definition

3.1.3.3.

Achievable Target Setting

3.1.3.3.1.

Realistic Expectation Management

3.1.3.3.2.

Resource Capability Assessment

3.1.3.4.

Relevant Alignment Verification

3.1.3.4.1.

Business Priority Alignment

3.1.3.4.2.

Stakeholder Value Creation

3.1.3.5.

Time-bound Milestone Creation

3.1.3.5.1.

Deadline Establishment

3.1.3.5.2.

Progress Checkpoint Definition

3.2.

Key Performance Indicator Framework

3.2.1.

KPI Hierarchy and Structure

3.2.1.1.

3.2.1.2.

3.2.1.3.

Operational KPIs

3.2.2.

Leading vs Lagging Indicators

3.2.2.1.

Predictive Metric Identification

3.2.2.2.

Outcome Metric Selection

3.2.2.3.

Indicator Relationship Mapping

3.2.3.

Brand Awareness KPIs

3.2.3.1.

Reach and Impressions

3.2.3.2.

3.2.3.3.

Brand Mention Volume

3.2.3.4.

Brand Sentiment Scores

3.2.3.5.

Unaided Brand Recall

3.2.4.

Lead Generation KPIs

3.2.4.1.

Lead Volume Metrics

3.2.4.2.

Lead Quality Scores

3.2.4.3.

3.2.4.4.

Lead Conversion Rates

3.2.4.5.

Lead Source Performance

3.2.5.

Sales and Revenue KPIs

3.2.5.1.

Conversion Rate Optimization

3.2.5.2.

Average Order Value

3.2.5.3.

Customer Acquisition Cost

3.2.5.4.

Revenue per Customer

3.2.5.5.

Sales Cycle Length

3.2.6.

Customer Loyalty and Retention KPIs

3.2.6.1.

Repeat Purchase Rate

3.2.6.2.

Net Promoter Score

3.2.6.3.

Customer Lifetime Value

3.2.6.4.

3.2.6.5.

Customer Satisfaction Scores

3.2.7.

Engagement and Interaction KPIs

3.2.7.1.

Website Engagement Metrics

3.2.7.2.

Social Media Engagement

3.2.7.3.

Email Engagement Rates

3.2.7.4.

Content Consumption Metrics

3.3.

Baseline Establishment and Benchmarking

3.3.1.

Historical Performance Analysis

3.3.1.1.

3.3.1.2.

Seasonal Pattern Identification

3.3.1.3.

Performance Variance Assessment

3.3.2.

Industry Benchmarking

3.3.2.1.

Competitive Performance Comparison

3.3.2.2.

Industry Standard Identification

3.3.2.3.

Best Practice Recognition

3.3.3.

Internal Benchmarking

3.3.3.1.

Cross-Channel Performance Comparison

3.3.3.2.

Segment Performance Analysis

3.3.3.3.

Campaign Performance Benchmarks

3.3.4.

Target Setting Methodology

3.3.4.1.

Incremental Improvement Targets

3.3.4.2.

Stretch Goal Definition

3.3.4.3.

Minimum Acceptable Performance

3.4.

Forecasting and Projection Models

3.4.1.

Sales Forecasting Techniques

3.4.1.1.

Historical Data Analysis

3.4.1.2.

Market Trend Projection

3.4.1.3.

Seasonal Adjustment Models

3.4.2.

Traffic and Engagement Projections

3.4.2.1.

Organic Growth Modeling

3.4.2.2.

Paid Media Impact Forecasting

3.4.2.3.

Content Performance Prediction

3.4.3.

Scenario Planning and Modeling

3.4.3.1.

Best Case Scenarios

3.4.3.2.

Worst Case Scenarios

3.4.3.3.

Most Likely Scenarios

3.4.3.4.

Contingency Planning

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2. Phase 1: Research and Analysis

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4. Phase 3: Core Strategy Development