Digital Marketing Strategy

  1. Phase 4: Budget and Resource Planning
    1. Marketing Budget Development
      1. Budget Planning Methodology
        1. Top-Down Budgeting
          1. Bottom-Up Budgeting
            1. Zero-Based Budgeting
              1. Activity-Based Budgeting
              2. Budget Allocation Models
                1. Percentage of Sales Model
                  1. Objective and Task-Based Model
                    1. Competitive Parity Model
                      1. Affordable Method
                      2. Budget Forecasting and Projection
                        1. Revenue-Based Projections
                          1. Growth-Based Projections
                            1. Market-Based Projections
                            2. Budget Flexibility and Contingency
                              1. Reserve Fund Allocation
                                1. Reallocation Protocols
                                  1. Emergency Budget Planning
                                2. Channel Budget Allocation
                                  1. Channel Prioritization Framework
                                    1. ROI-Based Prioritization
                                      1. Strategic Importance Weighting
                                        1. Resource Efficiency Assessment
                                        2. Budget Distribution Strategy
                                          1. Fixed vs Variable Allocation
                                            1. Performance-Based Allocation
                                              1. Testing Budget Allocation
                                              2. Budget Monitoring and Adjustment
                                                1. Performance Tracking
                                                  1. Reallocation Triggers
                                                    1. Optimization Opportunities
                                                  2. Resource Planning and Management
                                                    1. Team Structure Development
                                                      1. In-House Team Building
                                                        1. Role Definition and Responsibilities
                                                          1. Skill Gap Analysis
                                                            1. Hiring and Recruitment Strategy
                                                              1. Training and Development Planning
                                                              2. Agency Partnership Strategy
                                                                1. Agency Selection Criteria
                                                                  1. Service Level Agreements
                                                                    1. Performance Management
                                                                      1. Communication Protocols
                                                                      2. Freelancer Integration
                                                                        1. Sourcing and Vetting Process
                                                                          1. Project Management
                                                                            1. Quality Control
                                                                              1. Relationship Management
                                                                              2. Hybrid Model Implementation
                                                                                1. Resource Combination Strategy
                                                                                  1. Coordination and Communication
                                                                                    1. Workflow Integration
                                                                                  2. Skill and Competency Planning
                                                                                    1. Content Creation Capabilities
                                                                                      1. Writing and Editing Skills
                                                                                        1. Visual Design Capabilities
                                                                                          1. Video Production Skills
                                                                                            1. Audio Content Creation
                                                                                            2. Analytics and Data Skills
                                                                                              1. Data Analysis Capabilities
                                                                                                1. Reporting and Visualization
                                                                                                  1. Statistical Analysis
                                                                                                    1. Predictive Modeling
                                                                                                    2. Technical and Development Skills
                                                                                                      1. Web Development
                                                                                                        1. Marketing Automation
                                                                                                          1. Integration and API Management
                                                                                                            1. Database Management
                                                                                                          2. Workflow and Process Design
                                                                                                            1. Standard Operating Procedures
                                                                                                              1. Quality Assurance Processes
                                                                                                                1. Approval Workflows
                                                                                                                  1. Communication Protocols
                                                                                                                2. Technology Stack Planning
                                                                                                                  1. MarTech Stack Architecture
                                                                                                                    1. Core Platform Selection
                                                                                                                      1. Integration Requirements
                                                                                                                        1. Data Flow Design
                                                                                                                          1. Scalability Planning
                                                                                                                          2. Analytics and Measurement Tools
                                                                                                                            1. Web Analytics Platforms
                                                                                                                              1. Google Analytics Setup
                                                                                                                                1. Adobe Analytics Implementation
                                                                                                                                  1. Custom Analytics Solutions
                                                                                                                                  2. Marketing Analytics Tools
                                                                                                                                    1. Attribution Platforms
                                                                                                                                      1. Customer Journey Analytics
                                                                                                                                        1. Predictive Analytics Tools
                                                                                                                                      2. Customer Relationship Management
                                                                                                                                        1. CRM Platform Selection
                                                                                                                                          1. Feature Requirements
                                                                                                                                            1. Integration Capabilities
                                                                                                                                              1. Scalability Considerations
                                                                                                                                                1. User Experience
                                                                                                                                                2. CRM Implementation Strategy
                                                                                                                                                  1. Data Migration Planning
                                                                                                                                                    1. User Training
                                                                                                                                                      1. Process Integration
                                                                                                                                                    2. Content Management Systems
                                                                                                                                                      1. CMS Platform Comparison
                                                                                                                                                        1. WordPress vs Drupal vs Custom
                                                                                                                                                          1. E-commerce Integration
                                                                                                                                                            1. SEO Capabilities
                                                                                                                                                              1. Performance Optimization
                                                                                                                                                            2. Email Marketing Platforms
                                                                                                                                                              1. Platform Feature Comparison
                                                                                                                                                                1. Automation Capabilities
                                                                                                                                                                  1. Deliverability Features
                                                                                                                                                                    1. Integration Requirements
                                                                                                                                                                    2. Social Media Management Tools
                                                                                                                                                                      1. Scheduling and Publishing Tools
                                                                                                                                                                        1. Monitoring and Listening Tools
                                                                                                                                                                          1. Analytics and Reporting
                                                                                                                                                                            1. Team Collaboration Features
                                                                                                                                                                            2. SEO and Content Tools
                                                                                                                                                                              1. Keyword Research Tools
                                                                                                                                                                                1. Site Audit and Monitoring
                                                                                                                                                                                  1. Content Optimization Tools

                                                                                                                                                                              Previous

                                                                                                                                                                              4. Phase 3: Core Strategy Development

                                                                                                                                                                              Go to top

                                                                                                                                                                              Next

                                                                                                                                                                              6. Phase 5: Implementation and Execution