Digital Marketing
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies to promote products and services. As a critical element of a modern business's overall marketing strategy, it encompasses a wide range of tactics across channels like search engines, social media, email, and mobile devices to connect with current and prospective customers. Unlike traditional methods, digital marketing allows for highly targeted, interactive, and measurable campaigns, enabling businesses to analyze data in real-time to optimize performance, build brand awareness, and drive profitable customer action.
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