Digital Marketing

  1. Website Foundations and Optimization
    1. Role of the Website in Digital Marketing
      1. Central Hub for Campaigns
        1. Lead Generation and Conversion
          1. Brand Representation
            1. Customer Service Portal
            2. User Experience (UX) Principles
              1. Information Architecture
                1. Site Mapping
                  1. Content Hierarchy
                    1. User Flow Design
                    2. Usability and Accessibility
                      1. Accessibility Standards
                        1. Readability and Clarity
                          1. Forms and Input Fields
                            1. Error Handling
                            2. Mobile-First Design
                              1. Responsive Layouts
                                1. Touch-Friendly Elements
                                  1. Mobile Navigation Patterns
                                    1. Progressive Web Apps
                                  2. User Interface (UI) Design
                                    1. Visual Design and Branding
                                      1. Color Schemes
                                        1. Typography
                                          1. Imagery and Iconography
                                            1. Brand Consistency
                                            2. Layout and Composition
                                              1. Grid Systems
                                                1. White Space Usage
                                                  1. Visual Hierarchy
                                                    1. F-Pattern and Z-Pattern Layouts
                                                    2. Calls-to-Action
                                                      1. Placement and Visibility
                                                        1. Button Design
                                                          1. CTA Copywriting
                                                            1. Color Psychology
                                                          2. Website Performance
                                                            1. Page Speed Optimization
                                                              1. Image Compression
                                                                1. Code Minification
                                                                  1. Caching Strategies
                                                                    1. Content Delivery Networks
                                                                    2. Core Web Vitals
                                                                      1. Largest Contentful Paint
                                                                        1. First Input Delay
                                                                          1. Cumulative Layout Shift
                                                                            1. Performance Monitoring
                                                                            2. Mobile Responsiveness
                                                                              1. Device Testing
                                                                                1. Adaptive Content
                                                                                  1. Touch Optimization
                                                                                2. Conversion Rate Optimization
                                                                                  1. Fundamentals of CRO
                                                                                    1. Conversion Goals
                                                                                      1. User Flow Analysis
                                                                                        1. Conversion Barriers
                                                                                        2. A/B Testing
                                                                                          1. Test Design
                                                                                            1. Statistical Significance
                                                                                              1. Test Duration
                                                                                                1. Sample Size Calculation
                                                                                                2. Multivariate Testing
                                                                                                  1. Variable Selection
                                                                                                    1. Interpreting Results
                                                                                                      1. Complex Interactions
                                                                                                      2. Heatmaps and User Session Recordings
                                                                                                        1. Click Heatmaps
                                                                                                          1. Scroll Heatmaps
                                                                                                            1. Move Heatmaps
                                                                                                              1. Analyzing User Behavior
                                                                                                              2. Landing Page Optimization
                                                                                                                1. Above-the-Fold Content
                                                                                                                  1. Form Optimization
                                                                                                                    1. Trust Signals
                                                                                                                      1. Social Proof
                                                                                                                      2. Personalization and Dynamic Content
                                                                                                                        1. Behavioral Triggers
                                                                                                                          1. Geographic Personalization
                                                                                                                            1. Device-Based Customization

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                                                                                                                        1. Introduction to Digital Marketing

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                                                                                                                        3. Search Engine Optimization