Digital Marketing

  1. Social Media Marketing
    1. Developing a Social Media Strategy
      1. Setting Goals
        1. SMART Goal Framework
          1. Business Objective Alignment
          2. Audience Research
            1. Demographic Analysis
              1. Psychographic Analysis
                1. Social Listening
                  1. Competitor Audience Analysis
                  2. Platform Selection
                    1. Platform Demographics
                      1. Content Suitability
                        1. Resource Requirements
                        2. Content Strategy and Pillars
                          1. Content Themes
                            1. Content Calendar
                              1. Content Mix
                              2. Tone of Voice
                                1. Brand Personality
                                  1. Consistency Across Platforms
                                    1. Voice Guidelines
                                  2. Major Social Media Platforms
                                    1. Facebook
                                      1. Page Setup and Optimization
                                        1. Facebook Groups
                                          1. Facebook Shops
                                            1. Creator Studio
                                            2. Instagram
                                              1. Profile Optimization
                                                1. Stories and Reels
                                                  1. IGTV
                                                    1. Shopping Features
                                                    2. X
                                                      1. Profile Setup
                                                        1. Hashtag Strategies
                                                          1. Twitter Spaces
                                                            1. Community Building
                                                            2. LinkedIn
                                                              1. Company Pages
                                                                1. LinkedIn Groups
                                                                  1. LinkedIn Articles
                                                                    1. Employee Advocacy
                                                                    2. Pinterest
                                                                      1. Board Creation
                                                                        1. Pin Optimization
                                                                          1. Rich Pins
                                                                            1. Pinterest Shopping
                                                                            2. TikTok
                                                                              1. Account Setup
                                                                                1. Short-Form Video Creation
                                                                                  1. TikTok Ads Manager
                                                                                    1. Trend Participation
                                                                                    2. YouTube
                                                                                      1. Channel Optimization
                                                                                        1. Video SEO
                                                                                          1. YouTube Shorts
                                                                                            1. Monetization
                                                                                          2. Organic Social Media
                                                                                            1. Content Creation and Curation
                                                                                              1. Original Content
                                                                                                1. User-Generated Content
                                                                                                  1. Content Scheduling Tools
                                                                                                    1. Visual Content Creation
                                                                                                    2. Community Management and Engagement
                                                                                                      1. Responding to Comments
                                                                                                        1. Moderation Policies
                                                                                                          1. Crisis Management
                                                                                                            1. Building Relationships
                                                                                                            2. Building a Following
                                                                                                              1. Growth Tactics
                                                                                                                1. Engagement Strategies
                                                                                                                  1. Hashtag Strategies
                                                                                                                    1. Cross-Platform Promotion
                                                                                                                    2. Social Media Content Types
                                                                                                                      1. Educational Content
                                                                                                                        1. Entertainment Content
                                                                                                                          1. Behind-the-Scenes Content
                                                                                                                            1. User-Generated Content
                                                                                                                          2. Influencer Marketing
                                                                                                                            1. Identifying and Vetting Influencers
                                                                                                                              1. Influencer Discovery Tools
                                                                                                                                1. Authenticity Assessment
                                                                                                                                  1. Audience Quality Analysis
                                                                                                                                  2. Campaign Strategy and Execution
                                                                                                                                    1. Collaboration Models
                                                                                                                                      1. Content Guidelines
                                                                                                                                        1. Contract Negotiation
                                                                                                                                          1. Campaign Management
                                                                                                                                          2. Measuring Influencer ROI
                                                                                                                                            1. Tracking Codes
                                                                                                                                              1. Engagement Metrics
                                                                                                                                                1. Brand Awareness Metrics
                                                                                                                                                  1. Sales Attribution
                                                                                                                                                2. Social Media Analytics
                                                                                                                                                  1. Key Metrics
                                                                                                                                                    1. Reach
                                                                                                                                                      1. Impressions
                                                                                                                                                        1. Engagement Rate
                                                                                                                                                          1. Follower Growth
                                                                                                                                                            1. Website Clicks
                                                                                                                                                              1. Conversion Rate
                                                                                                                                                              2. Platform-Native Analytics Tools
                                                                                                                                                                1. Facebook Insights
                                                                                                                                                                  1. Instagram Insights
                                                                                                                                                                    1. Twitter Analytics
                                                                                                                                                                      1. LinkedIn Analytics
                                                                                                                                                                      2. Social Listening
                                                                                                                                                                        1. Brand Monitoring
                                                                                                                                                                          1. Sentiment Analysis
                                                                                                                                                                            1. Competitor Analysis
                                                                                                                                                                              1. Trend Identification

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                                                                                                                                                                          4. Search Engine Marketing and Pay-Per-Click

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                                                                                                                                                                          6. Content Marketing