Business Administration

  1. Functional Areas of Management
    1. Marketing Management
      1. Core Marketing Concepts
        1. Needs
          1. Wants
            1. Demands
              1. Market Segmentation
                1. Demographic Segmentation
                  1. Geographic Segmentation
                    1. Psychographic Segmentation
                      1. Behavioral Segmentation
                      2. Target Markets
                        1. Market Selection
                          1. Target Market Strategies
                          2. Positioning
                            1. Positioning Strategies
                              1. Competitive Positioning
                              2. The Marketing Mix
                                1. Product
                                  1. Product Concept
                                    1. Product Life Cycle
                                      1. Product Development
                                        1. Product Portfolio
                                        2. Price
                                          1. Pricing Strategies
                                            1. Price Elasticity
                                              1. Pricing Decisions
                                              2. Place
                                                1. Distribution Channels
                                                  1. Channel Management
                                                    1. Logistics
                                                    2. Promotion
                                                      1. Advertising
                                                        1. Sales Promotion
                                                          1. Public Relations
                                                            1. Personal Selling
                                                              1. Digital Marketing
                                                          2. Marketing Research and Analysis
                                                            1. Market Research Process
                                                              1. Problem Definition
                                                                1. Research Design
                                                                  1. Data Collection
                                                                    1. Data Analysis
                                                                      1. Report Preparation
                                                                      2. Data Collection Methods
                                                                        1. Primary Data
                                                                          1. Secondary Data
                                                                            1. Surveys
                                                                              1. Interviews
                                                                                1. Observation
                                                                                2. Data Analysis and Interpretation
                                                                                  1. Statistical Analysis
                                                                                    1. Consumer Insights
                                                                                  2. Consumer and Business Buyer Behavior
                                                                                    1. Consumer Decision-Making Process
                                                                                      1. Need Recognition
                                                                                        1. Information Search
                                                                                          1. Evaluation of Alternatives
                                                                                            1. Purchase Decision
                                                                                              1. Post-Purchase Behavior
                                                                                              2. Factors Influencing Buyer Behavior
                                                                                                1. Cultural Factors
                                                                                                  1. Social Factors
                                                                                                    1. Personal Factors
                                                                                                      1. Psychological Factors
                                                                                                      2. Organizational Buying Behavior
                                                                                                        1. Business Buying Process
                                                                                                          1. Buying Center
                                                                                                            1. Buying Situations
                                                                                                          2. Brand Management
                                                                                                            1. Brand Equity
                                                                                                              1. Brand Awareness
                                                                                                                1. Brand Associations
                                                                                                                  1. Perceived Quality
                                                                                                                    1. Brand Loyalty
                                                                                                                    2. Brand Positioning
                                                                                                                      1. Brand Identity
                                                                                                                        1. Brand Image
                                                                                                                        2. Brand Strategies
                                                                                                                          1. Brand Extension
                                                                                                                            1. Brand Portfolio Management
                                                                                                                          2. Digital Marketing and Social Media
                                                                                                                            1. Online Marketing Channels
                                                                                                                              1. Search Engine Marketing
                                                                                                                                1. Email Marketing
                                                                                                                                  1. Content Marketing
                                                                                                                                  2. Social Media Strategies
                                                                                                                                    1. Social Media Platforms
                                                                                                                                      1. Social Media Marketing
                                                                                                                                        1. Community Management
                                                                                                                                        2. Digital Analytics
                                                                                                                                          1. Web Analytics
                                                                                                                                            1. Social Media Analytics
                                                                                                                                              1. Performance Measurement
                                                                                                                                          2. Financial Management and Accounting
                                                                                                                                            1. Introduction to Accounting
                                                                                                                                              1. Principles of Accounting
                                                                                                                                                1. Generally Accepted Accounting Principles
                                                                                                                                                  1. Accounting Equation
                                                                                                                                                    1. Double-Entry Bookkeeping
                                                                                                                                                    2. Financial Accounting
                                                                                                                                                      1. External Reporting
                                                                                                                                                        1. Financial Statements
                                                                                                                                                          1. Regulatory Compliance
                                                                                                                                                          2. Managerial Accounting
                                                                                                                                                            1. Internal Decision-Making
                                                                                                                                                              1. Cost Accounting
                                                                                                                                                                1. Performance Measurement
                                                                                                                                                              2. Understanding Financial Statements
                                                                                                                                                                1. The Balance Sheet
                                                                                                                                                                  1. Assets
                                                                                                                                                                    1. Current Assets
                                                                                                                                                                      1. Non-Current Assets
                                                                                                                                                                      2. Liabilities
                                                                                                                                                                        1. Current Liabilities
                                                                                                                                                                          1. Long-Term Liabilities
                                                                                                                                                                          2. Equity
                                                                                                                                                                            1. Owner's Equity
                                                                                                                                                                              1. Retained Earnings
                                                                                                                                                                            2. The Income Statement
                                                                                                                                                                              1. Revenues
                                                                                                                                                                                1. Expenses
                                                                                                                                                                                  1. Operating Expenses
                                                                                                                                                                                    1. Non-Operating Expenses
                                                                                                                                                                                    2. Net Income
                                                                                                                                                                                      1. Earnings Per Share
                                                                                                                                                                                      2. The Statement of Cash Flows
                                                                                                                                                                                        1. Operating Activities
                                                                                                                                                                                          1. Investing Activities
                                                                                                                                                                                            1. Financing Activities
                                                                                                                                                                                              1. Cash Flow Analysis
                                                                                                                                                                                            2. Financial Analysis and Ratios
                                                                                                                                                                                              1. Liquidity Ratios
                                                                                                                                                                                                1. Current Ratio
                                                                                                                                                                                                  1. Quick Ratio
                                                                                                                                                                                                    1. Cash Ratio
                                                                                                                                                                                                    2. Profitability Ratios
                                                                                                                                                                                                      1. Gross Profit Margin
                                                                                                                                                                                                        1. Net Profit Margin
                                                                                                                                                                                                          1. Return on Assets
                                                                                                                                                                                                            1. Return on Equity
                                                                                                                                                                                                            2. Solvency Ratios
                                                                                                                                                                                                              1. Debt-to-Equity Ratio
                                                                                                                                                                                                                1. Interest Coverage Ratio
                                                                                                                                                                                                                2. Efficiency Ratios
                                                                                                                                                                                                                  1. Asset Turnover
                                                                                                                                                                                                                    1. Inventory Turnover
                                                                                                                                                                                                                      1. Receivables Turnover
                                                                                                                                                                                                                    2. Corporate Finance
                                                                                                                                                                                                                      1. Capital Budgeting
                                                                                                                                                                                                                        1. Investment Decisions
                                                                                                                                                                                                                          1. Net Present Value
                                                                                                                                                                                                                            1. Internal Rate of Return
                                                                                                                                                                                                                              1. Payback Period
                                                                                                                                                                                                                              2. Working Capital Management
                                                                                                                                                                                                                                1. Cash Management
                                                                                                                                                                                                                                  1. Inventory Management
                                                                                                                                                                                                                                    1. Accounts Receivable Management
                                                                                                                                                                                                                                      1. Accounts Payable Management
                                                                                                                                                                                                                                      2. Sources of Financing
                                                                                                                                                                                                                                        1. Debt Financing
                                                                                                                                                                                                                                          1. Bank Loans
                                                                                                                                                                                                                                            1. Bonds
                                                                                                                                                                                                                                            2. Equity Financing
                                                                                                                                                                                                                                              1. Common Stock
                                                                                                                                                                                                                                                1. Preferred Stock
                                                                                                                                                                                                                                              2. Risk and Return
                                                                                                                                                                                                                                                1. Risk Assessment
                                                                                                                                                                                                                                                  1. Risk Management
                                                                                                                                                                                                                                                    1. Portfolio Theory
                                                                                                                                                                                                                                                      1. Diversification
                                                                                                                                                                                                                                                  2. Human Resource Management
                                                                                                                                                                                                                                                    1. The Strategic Role of HRM
                                                                                                                                                                                                                                                      1. Aligning HRM with Organizational Strategy
                                                                                                                                                                                                                                                        1. HR Planning
                                                                                                                                                                                                                                                          1. HRM Metrics and Analytics
                                                                                                                                                                                                                                                          2. Talent Acquisition
                                                                                                                                                                                                                                                            1. Job Analysis
                                                                                                                                                                                                                                                              1. Job Description
                                                                                                                                                                                                                                                                1. Job Specification
                                                                                                                                                                                                                                                                2. Job Design
                                                                                                                                                                                                                                                                  1. Job Characteristics Model
                                                                                                                                                                                                                                                                    1. Job Enrichment
                                                                                                                                                                                                                                                                      1. Job Rotation
                                                                                                                                                                                                                                                                      2. Recruitment
                                                                                                                                                                                                                                                                        1. Internal Recruitment
                                                                                                                                                                                                                                                                          1. External Recruitment
                                                                                                                                                                                                                                                                            1. Recruitment Sources
                                                                                                                                                                                                                                                                            2. Selection and Hiring
                                                                                                                                                                                                                                                                              1. Selection Process
                                                                                                                                                                                                                                                                                1. Selection Methods
                                                                                                                                                                                                                                                                                  1. Interviews
                                                                                                                                                                                                                                                                                    1. Tests
                                                                                                                                                                                                                                                                                      1. Assessment Centers
                                                                                                                                                                                                                                                                                      2. Hiring Decisions
                                                                                                                                                                                                                                                                                      3. Onboarding
                                                                                                                                                                                                                                                                                        1. Orientation Programs
                                                                                                                                                                                                                                                                                          1. Socialization Process
                                                                                                                                                                                                                                                                                        2. Employee Development
                                                                                                                                                                                                                                                                                          1. Training and Development
                                                                                                                                                                                                                                                                                            1. Training Needs Assessment
                                                                                                                                                                                                                                                                                              1. Training Methods
                                                                                                                                                                                                                                                                                                1. On-the-Job Training
                                                                                                                                                                                                                                                                                                  1. Off-the-Job Training
                                                                                                                                                                                                                                                                                                    1. E-Learning
                                                                                                                                                                                                                                                                                                    2. Training Evaluation
                                                                                                                                                                                                                                                                                                    3. Performance Management
                                                                                                                                                                                                                                                                                                      1. Performance Planning
                                                                                                                                                                                                                                                                                                        1. Performance Monitoring
                                                                                                                                                                                                                                                                                                          1. Performance Appraisal
                                                                                                                                                                                                                                                                                                            1. Appraisal Methods
                                                                                                                                                                                                                                                                                                              1. 360-Degree Feedback
                                                                                                                                                                                                                                                                                                              2. Performance Improvement
                                                                                                                                                                                                                                                                                                              3. Career Development
                                                                                                                                                                                                                                                                                                                1. Career Planning
                                                                                                                                                                                                                                                                                                                  1. Succession Planning
                                                                                                                                                                                                                                                                                                                    1. Mentoring Programs
                                                                                                                                                                                                                                                                                                                  2. Compensation and Benefits
                                                                                                                                                                                                                                                                                                                    1. Compensation Strategy
                                                                                                                                                                                                                                                                                                                      1. Pay Structure
                                                                                                                                                                                                                                                                                                                        1. Pay Levels
                                                                                                                                                                                                                                                                                                                          1. Pay Mix
                                                                                                                                                                                                                                                                                                                          2. Job Evaluation
                                                                                                                                                                                                                                                                                                                            1. Job Ranking
                                                                                                                                                                                                                                                                                                                              1. Point Method
                                                                                                                                                                                                                                                                                                                                1. Factor Comparison
                                                                                                                                                                                                                                                                                                                                2. Benefits Administration
                                                                                                                                                                                                                                                                                                                                  1. Mandatory Benefits
                                                                                                                                                                                                                                                                                                                                    1. Voluntary Benefits
                                                                                                                                                                                                                                                                                                                                      1. Benefits Communication
                                                                                                                                                                                                                                                                                                                                      2. Incentive Programs
                                                                                                                                                                                                                                                                                                                                        1. Individual Incentives
                                                                                                                                                                                                                                                                                                                                          1. Team Incentives
                                                                                                                                                                                                                                                                                                                                            1. Organizational Incentives
                                                                                                                                                                                                                                                                                                                                          2. Employee and Labor Relations
                                                                                                                                                                                                                                                                                                                                            1. Employee Rights
                                                                                                                                                                                                                                                                                                                                              1. Employee Responsibilities
                                                                                                                                                                                                                                                                                                                                                1. Labor Unions
                                                                                                                                                                                                                                                                                                                                                  1. Union Formation
                                                                                                                                                                                                                                                                                                                                                    1. Union Structure
                                                                                                                                                                                                                                                                                                                                                    2. Collective Bargaining
                                                                                                                                                                                                                                                                                                                                                      1. Bargaining Process
                                                                                                                                                                                                                                                                                                                                                        1. Contract Negotiation
                                                                                                                                                                                                                                                                                                                                                        2. Grievance Procedures
                                                                                                                                                                                                                                                                                                                                                      2. Operations and Supply Chain Management
                                                                                                                                                                                                                                                                                                                                                        1. The Role of Operations Management
                                                                                                                                                                                                                                                                                                                                                          1. Operations Strategy
                                                                                                                                                                                                                                                                                                                                                            1. Strategic Decisions
                                                                                                                                                                                                                                                                                                                                                              1. Competitive Priorities
                                                                                                                                                                                                                                                                                                                                                              2. Productivity
                                                                                                                                                                                                                                                                                                                                                                1. Productivity Measurement
                                                                                                                                                                                                                                                                                                                                                                  1. Productivity Improvement
                                                                                                                                                                                                                                                                                                                                                                2. Process Design and Analysis
                                                                                                                                                                                                                                                                                                                                                                  1. Process Strategy
                                                                                                                                                                                                                                                                                                                                                                    1. Process Analysis
                                                                                                                                                                                                                                                                                                                                                                      1. Process Mapping
                                                                                                                                                                                                                                                                                                                                                                        1. Process Flow Charts
                                                                                                                                                                                                                                                                                                                                                                        2. Process Improvement
                                                                                                                                                                                                                                                                                                                                                                          1. Continuous Improvement
                                                                                                                                                                                                                                                                                                                                                                            1. Process Reengineering
                                                                                                                                                                                                                                                                                                                                                                          2. Quality Management and Control
                                                                                                                                                                                                                                                                                                                                                                            1. Quality Concepts
                                                                                                                                                                                                                                                                                                                                                                              1. Quality Dimensions
                                                                                                                                                                                                                                                                                                                                                                                1. Cost of Quality
                                                                                                                                                                                                                                                                                                                                                                                2. Total Quality Management
                                                                                                                                                                                                                                                                                                                                                                                  1. TQM Principles
                                                                                                                                                                                                                                                                                                                                                                                    1. Quality Tools
                                                                                                                                                                                                                                                                                                                                                                                      1. Continuous Improvement
                                                                                                                                                                                                                                                                                                                                                                                      2. Six Sigma
                                                                                                                                                                                                                                                                                                                                                                                        1. DMAIC Process
                                                                                                                                                                                                                                                                                                                                                                                          1. Define
                                                                                                                                                                                                                                                                                                                                                                                            1. Measure
                                                                                                                                                                                                                                                                                                                                                                                              1. Analyze
                                                                                                                                                                                                                                                                                                                                                                                                1. Improve
                                                                                                                                                                                                                                                                                                                                                                                                  1. Control
                                                                                                                                                                                                                                                                                                                                                                                                  2. Six Sigma Tools
                                                                                                                                                                                                                                                                                                                                                                                                    1. Statistical Process Control
                                                                                                                                                                                                                                                                                                                                                                                                  3. Inventory Management
                                                                                                                                                                                                                                                                                                                                                                                                    1. Inventory Types
                                                                                                                                                                                                                                                                                                                                                                                                      1. Raw Materials
                                                                                                                                                                                                                                                                                                                                                                                                        1. Work-in-Process
                                                                                                                                                                                                                                                                                                                                                                                                          1. Finished Goods
                                                                                                                                                                                                                                                                                                                                                                                                          2. Inventory Control Systems
                                                                                                                                                                                                                                                                                                                                                                                                            1. ABC Analysis
                                                                                                                                                                                                                                                                                                                                                                                                              1. Cycle Counting
                                                                                                                                                                                                                                                                                                                                                                                                              2. Economic Order Quantity
                                                                                                                                                                                                                                                                                                                                                                                                                1. EOQ Model
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Reorder Point
                                                                                                                                                                                                                                                                                                                                                                                                                  2. Just-in-Time
                                                                                                                                                                                                                                                                                                                                                                                                                    1. JIT Principles
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Lean Manufacturing
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Supply Chain Management
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Supply Chain Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Supply Chain Design
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Network Design
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Facility Location
                                                                                                                                                                                                                                                                                                                                                                                                                            2. Logistics and Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Transportation
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Warehousing
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Distribution Centers
                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Procurement and Sourcing
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Supplier Selection
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Supplier Evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Contract Management
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Strategic Sourcing
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Project Management
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Project Management Fundamentals
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Project Definition
                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Project Characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Project Life Cycle
                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Initiation
                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Execution
                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Monitoring and Controlling
                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Closing
                                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Project Planning Tools
                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Work Breakdown Structure
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Gantt Charts
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Network Diagrams
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Project Scheduling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Critical Path Method
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Program Evaluation and Review Technique
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Resource Scheduling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. Project Control
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Progress Monitoring
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Change Management
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Risk Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Previous

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. Core Management Functions

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Go to top

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Next

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    4. Strategic Management