Business Administration

3.

Functional Areas of Management

3.1.

Marketing Management

3.1.1.

Core Marketing Concepts

3.1.1.1.

3.1.1.2.

3.1.1.3.

3.1.1.4.

Market Segmentation

3.1.1.4.1.

Demographic Segmentation

3.1.1.4.2.

Geographic Segmentation

3.1.1.4.3.

Psychographic Segmentation

3.1.1.4.4.

Behavioral Segmentation

3.1.1.5.

3.1.1.5.1.

Market Selection

3.1.1.5.2.

Target Market Strategies

3.1.1.6.

3.1.1.6.1.

Positioning Strategies

3.1.1.6.2.

Competitive Positioning

3.1.1.7.

The Marketing Mix

3.1.1.7.1.

3.1.1.7.1.1.

Product Concept

3.1.1.7.1.2.

Product Life Cycle

3.1.1.7.1.3.

Product Development

3.1.1.7.1.4.

Product Portfolio

3.1.1.7.2.

3.1.1.7.2.1.

Pricing Strategies

3.1.1.7.2.2.

Price Elasticity

3.1.1.7.2.3.

Pricing Decisions

3.1.1.7.3.

3.1.1.7.3.1.

Distribution Channels

3.1.1.7.3.2.

Channel Management

3.1.1.7.3.3.

3.1.1.7.4.

3.1.1.7.4.1.

3.1.1.7.4.2.

Sales Promotion

3.1.1.7.4.3.

Public Relations

3.1.1.7.4.4.

Personal Selling

3.1.1.7.4.5.

Digital Marketing

3.1.2.

Marketing Research and Analysis

3.1.2.1.

Market Research Process

3.1.2.1.1.

Problem Definition

3.1.2.1.2.

Research Design

3.1.2.1.3.

Data Collection

3.1.2.1.4.

3.1.2.1.5.

Report Preparation

3.1.2.2.

Data Collection Methods

3.1.2.2.1.

3.1.2.2.2.

3.1.2.2.3.

3.1.2.2.4.

3.1.2.2.5.

3.1.2.3.

Data Analysis and Interpretation

3.1.2.3.1.

Statistical Analysis

3.1.2.3.2.

3.1.2.3.3.

Consumer Insights

3.1.3.

Consumer and Business Buyer Behavior

3.1.3.1.

Consumer Decision-Making Process

3.1.3.1.1.

Need Recognition

3.1.3.1.2.

Information Search

3.1.3.1.3.

Evaluation of Alternatives

3.1.3.1.4.

Purchase Decision

3.1.3.1.5.

Post-Purchase Behavior

3.1.3.2.

Factors Influencing Buyer Behavior

3.1.3.2.1.

Cultural Factors

3.1.3.2.2.

3.1.3.2.3.

Personal Factors

3.1.3.2.4.

Psychological Factors

3.1.3.3.

Organizational Buying Behavior

3.1.3.3.1.

Business Buying Process

3.1.3.3.2.

3.1.3.3.3.

Buying Situations

3.1.4.

Brand Management

3.1.4.1.

3.1.4.1.1.

Brand Awareness

3.1.4.1.2.

Brand Associations

3.1.4.1.3.

Perceived Quality

3.1.4.1.4.

3.1.4.2.

Brand Positioning

3.1.4.2.1.

3.1.4.2.2.

3.1.4.3.

Brand Strategies

3.1.4.3.1.

Brand Extension

3.1.4.3.2.

Brand Portfolio Management

3.1.5.

Digital Marketing and Social Media

3.1.5.1.

Online Marketing Channels

3.1.5.1.1.

Search Engine Marketing

3.1.5.1.2.

Email Marketing

3.1.5.1.3.

Content Marketing

3.1.5.2.

Social Media Strategies

3.1.5.2.1.

Social Media Platforms

3.1.5.2.2.

Social Media Marketing

3.1.5.2.3.

Community Management

3.1.5.3.

Digital Analytics

3.1.5.3.1.

3.1.5.3.2.

Social Media Analytics

3.1.5.3.3.

Performance Measurement

3.2.

Financial Management and Accounting

3.2.1.

Introduction to Accounting

3.2.1.1.

Principles of Accounting

3.2.1.1.1.

Generally Accepted Accounting Principles

3.2.1.1.2.

Accounting Equation

3.2.1.1.3.

Double-Entry Bookkeeping

3.2.1.2.

Financial Accounting

3.2.1.2.1.

External Reporting

3.2.1.2.2.

Financial Statements

3.2.1.2.3.

Regulatory Compliance

3.2.1.3.

Managerial Accounting

3.2.1.3.1.

Internal Decision-Making

3.2.1.3.2.

Cost Accounting

3.2.1.3.3.

Performance Measurement

3.2.2.

Understanding Financial Statements

3.2.2.1.

The Balance Sheet

3.2.2.1.1.

3.2.2.1.1.1.

3.2.2.1.1.2.

Non-Current Assets

3.2.2.1.2.

3.2.2.1.2.1.

Current Liabilities

3.2.2.1.2.2.

Long-Term Liabilities

3.2.2.1.3.

3.2.2.1.3.1.

3.2.2.1.3.2.

Retained Earnings

3.2.2.2.

The Income Statement

3.2.2.2.1.

3.2.2.2.2.

3.2.2.2.2.1.

Operating Expenses

3.2.2.2.2.2.

Non-Operating Expenses

3.2.2.2.3.

3.2.2.2.4.

Earnings Per Share

3.2.2.3.

The Statement of Cash Flows

3.2.2.3.1.

Operating Activities

3.2.2.3.2.

Investing Activities

3.2.2.3.3.

Financing Activities

3.2.2.3.4.

Cash Flow Analysis

3.2.3.

Financial Analysis and Ratios

3.2.3.1.

Liquidity Ratios

3.2.3.1.1.

3.2.3.1.2.

3.2.3.1.3.

3.2.3.2.

Profitability Ratios

3.2.3.2.1.

Gross Profit Margin

3.2.3.2.2.

Net Profit Margin

3.2.3.2.3.

Return on Assets

3.2.3.2.4.

Return on Equity

3.2.3.3.

Solvency Ratios

3.2.3.3.1.

Debt-to-Equity Ratio

3.2.3.3.2.

Interest Coverage Ratio

3.2.3.4.

Efficiency Ratios

3.2.3.4.1.

3.2.3.4.2.

Inventory Turnover

3.2.3.4.3.

Receivables Turnover

3.2.4.

Corporate Finance

3.2.4.1.

Capital Budgeting

3.2.4.1.1.

Investment Decisions

3.2.4.1.2.

Net Present Value

3.2.4.1.3.

Internal Rate of Return

3.2.4.1.4.

3.2.4.2.

Working Capital Management

3.2.4.2.1.

Cash Management

3.2.4.2.2.

Inventory Management

3.2.4.2.3.

Accounts Receivable Management

3.2.4.2.4.

Accounts Payable Management

3.2.4.3.

Sources of Financing

3.2.4.3.1.

3.2.4.3.1.1.

3.2.4.3.1.2.

3.2.4.3.2.

Equity Financing

3.2.4.3.2.1.

3.2.4.3.2.2.

Preferred Stock

3.2.4.4.

Risk and Return

3.2.4.4.1.

Risk Assessment

3.2.4.4.2.

Risk Management

3.2.4.4.3.

Portfolio Theory

3.2.4.4.4.

Diversification

3.3.

Human Resource Management

3.3.1.

The Strategic Role of HRM

3.3.1.1.

Aligning HRM with Organizational Strategy

3.3.1.2.

3.3.1.3.

HRM Metrics and Analytics

3.3.2.

Talent Acquisition

3.3.2.1.

3.3.2.1.1.

Job Description

3.3.2.1.2.

Job Specification

3.3.2.2.

3.3.2.2.1.

Job Characteristics Model

3.3.2.2.2.

3.3.2.2.3.

3.3.2.3.

3.3.2.3.1.

Internal Recruitment

3.3.2.3.2.

External Recruitment

3.3.2.3.3.

Recruitment Sources

3.3.2.4.

Selection and Hiring

3.3.2.4.1.

Selection Process

3.3.2.4.2.

Selection Methods

3.3.2.4.2.1.

3.3.2.4.2.2.

3.3.2.4.2.3.

Assessment Centers

3.3.2.4.3.

Hiring Decisions

3.3.2.5.

3.3.2.5.1.

Orientation Programs

3.3.2.5.2.

Socialization Process

3.3.3.

Employee Development

3.3.3.1.

Training and Development

3.3.3.1.1.

Training Needs Assessment

3.3.3.1.2.

Training Methods

3.3.3.1.2.1.

On-the-Job Training

3.3.3.1.2.2.

Off-the-Job Training

3.3.3.1.2.3.

3.3.3.1.3.

Training Evaluation

3.3.3.2.

Performance Management

3.3.3.2.1.

Performance Planning

3.3.3.2.2.

Performance Monitoring

3.3.3.2.3.

Performance Appraisal

3.3.3.2.3.1.

Appraisal Methods

3.3.3.2.3.2.

360-Degree Feedback

3.3.3.2.4.

Performance Improvement

3.3.3.3.

Career Development

3.3.3.3.1.

Career Planning

3.3.3.3.2.

Succession Planning

3.3.3.3.3.

Mentoring Programs

3.3.4.

Compensation and Benefits

3.3.4.1.

Compensation Strategy

3.3.4.1.1.

3.3.4.1.2.

3.3.4.1.3.

3.3.4.2.

3.3.4.2.1.

3.3.4.2.2.

3.3.4.2.3.

Factor Comparison

3.3.4.3.

Benefits Administration

3.3.4.3.1.

Mandatory Benefits

3.3.4.3.2.

Voluntary Benefits

3.3.4.3.3.

Benefits Communication

3.3.4.4.

Incentive Programs

3.3.4.4.1.

Individual Incentives

3.3.4.4.2.

Team Incentives

3.3.4.4.3.

Organizational Incentives

3.3.5.

Employee and Labor Relations

3.3.5.1.

Employee Rights

3.3.5.2.

Employee Responsibilities

3.3.5.3.

3.3.5.3.1.

Union Formation

3.3.5.3.2.

Union Structure

3.3.5.4.

Collective Bargaining

3.3.5.4.1.

Bargaining Process

3.3.5.4.2.

Contract Negotiation

3.3.5.5.

Grievance Procedures

3.3.6.

Legal and Ethical Issues in HRM

3.3.6.1.

Equal Employment Opportunity

3.3.6.1.1.

Discrimination Laws

3.3.6.1.2.

Affirmative Action

3.3.6.2.

Workplace Safety

3.3.6.2.1.

Occupational Safety and Health

3.3.6.2.2.

Safety Programs

3.3.6.3.

3.3.6.4.

3.3.6.4.1.

Ethical Decision Making

3.3.6.4.2.

Professional Standards

3.4.

Operations and Supply Chain Management

3.4.1.

The Role of Operations Management

3.4.1.1.

Operations Strategy

3.4.1.1.1.

Strategic Decisions

3.4.1.1.2.

Competitive Priorities

3.4.1.2.

3.4.1.2.1.

Productivity Measurement

3.4.1.2.2.

Productivity Improvement

3.4.2.

Process Design and Analysis

3.4.2.1.

Process Strategy

3.4.2.2.

Process Analysis

3.4.2.2.1.

Process Mapping

3.4.2.2.2.

Process Flow Charts

3.4.2.3.

Process Improvement

3.4.2.3.1.

Continuous Improvement

3.4.2.3.2.

Process Reengineering

3.4.3.

Quality Management and Control

3.4.3.1.

Quality Concepts

3.4.3.1.1.

Quality Dimensions

3.4.3.1.2.

Cost of Quality

3.4.3.2.

Total Quality Management

3.4.3.2.1.

3.4.3.2.2.

3.4.3.2.3.

Continuous Improvement

3.4.3.3.

3.4.3.3.1.

3.4.3.3.1.1.

3.4.3.3.1.2.

3.4.3.3.1.3.

3.4.3.3.1.4.

3.4.3.3.1.5.

3.4.3.3.2.

Six Sigma Tools

3.4.3.3.3.

Statistical Process Control

3.4.4.

Inventory Management

3.4.4.1.

Inventory Types

3.4.4.1.1.

3.4.4.1.2.

Work-in-Process

3.4.4.1.3.

3.4.4.2.

Inventory Control Systems

3.4.4.2.1.

3.4.4.2.2.

3.4.4.3.

Economic Order Quantity

3.4.4.3.1.

3.4.4.3.2.

3.4.4.4.

3.4.4.4.1.

3.4.4.4.2.

Lean Manufacturing

3.4.5.

Supply Chain Management

3.4.5.1.

Supply Chain Strategy

3.4.5.2.

Supply Chain Design

3.4.5.2.1.

3.4.5.2.2.

Facility Location

3.4.5.3.

Logistics and Distribution

3.4.5.3.1.

3.4.5.3.2.

3.4.5.3.3.

Distribution Centers

3.4.5.4.

Procurement and Sourcing

3.4.5.4.1.

Supplier Selection

3.4.5.4.2.

Supplier Evaluation

3.4.5.4.3.

Contract Management

3.4.5.4.4.

Strategic Sourcing

3.4.6.

Project Management

3.4.6.1.

Project Management Fundamentals

3.4.6.1.1.

Project Definition

3.4.6.1.2.

Project Characteristics

3.4.6.2.

Project Life Cycle

3.4.6.2.1.

3.4.6.2.2.

3.4.6.2.3.

3.4.6.2.4.

Monitoring and Controlling

3.4.6.2.5.

3.4.6.3.

Project Planning Tools

3.4.6.3.1.

Work Breakdown Structure

3.4.6.3.2.

3.4.6.3.3.

Network Diagrams

3.4.6.4.

Project Scheduling

3.4.6.4.1.

Critical Path Method

3.4.6.4.2.

Program Evaluation and Review Technique

3.4.6.4.3.

Resource Scheduling

3.4.6.5.

Project Control

3.4.6.5.1.

Progress Monitoring

3.4.6.5.2.

Change Management

3.4.6.5.3.

Risk Management

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