Advertising

  1. Measuring Advertising Effectiveness
    1. Research and Testing Methods
      1. Pre-testing (Concept Testing)
        1. Focus Groups
          1. Surveys and Questionnaires
            1. Readability and Comprehension Tests
              1. Mock-ups and Animatics
                1. Eye-Tracking Studies
                2. Post-testing (Campaign Evaluation)
                  1. Recall Tests
                    1. Recognition Tests
                      1. Attitude and Awareness Studies
                        1. Sales and Response Tracking
                          1. Brand Lift Studies
                            1. Market Mix Modeling
                          2. Key Performance Indicators (KPIs)
                            1. Brand Metrics
                              1. Brand Awareness
                                1. Brand Recall
                                  1. Brand Perception
                                    1. Brand Loyalty
                                      1. Brand Equity
                                      2. Response Metrics
                                        1. Leads Generated
                                          1. Website Traffic
                                            1. Conversion Rate
                                              1. Engagement Rate
                                                1. Cost Per Acquisition (CPA)
                                                  1. Customer Acquisition Cost (CAC)
                                                2. Digital Analytics
                                                  1. Web Analytics Tools
                                                    1. Google Analytics
                                                      1. Adobe Analytics
                                                        1. Heat Mapping Tools
                                                        2. Social Media Analytics
                                                          1. Platform Insights
                                                            1. Engagement Metrics
                                                              1. Sentiment Analysis
                                                              2. A/B Testing
                                                                1. Test Design
                                                                  1. Statistical Significance
                                                                    1. Interpreting Results
                                                                      1. Multivariate Testing
                                                                    2. Calculating Return on Investment (ROI)
                                                                      1. Return on Ad Spend (ROAS)
                                                                        1. Customer Lifetime Value (CLV)
                                                                          1. Attribution Modeling
                                                                            1. First-Touch Attribution
                                                                              1. Last-Touch Attribution
                                                                                1. Multi-Touch Attribution
                                                                                  1. Data-Driven Attribution
                                                                                  2. Cost-Benefit Analysis
                                                                                    1. Marketing Mix Modeling
                                                                                    2. Campaign Optimization
                                                                                      1. Performance Monitoring
                                                                                        1. Real-Time Adjustments
                                                                                          1. Budget Reallocation
                                                                                            1. Creative Optimization
                                                                                              1. Media Mix Optimization

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                                                                                            7. Campaign Execution and Management

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                                                                                            9. Specialized Areas of Advertising