Advertising

6.

The Advertising Media Landscape

6.1.

Traditional Media

6.1.1.

Print Advertising

6.1.1.1.

6.1.1.1.1.

6.1.1.1.2.

6.1.1.1.3.

6.1.1.1.4.

6.1.1.2.

6.1.1.2.1.

Consumer Magazines

6.1.1.2.2.

Trade Magazines

6.1.1.2.3.

Special Interest Publications

6.1.1.2.4.

Custom Publishing

6.1.2.

Broadcast Advertising

6.1.2.1.

6.1.2.1.1.

6.1.2.1.2.

6.1.2.1.3.

6.1.2.1.4.

Connected TV (CTV)

6.1.2.1.5.

Product Placement

6.1.2.1.6.

6.1.2.2.

6.1.2.2.1.

6.1.2.2.2.

Satellite Radio

6.1.2.2.3.

Streaming Radio

6.1.2.2.4.

Podcast Advertising

6.1.3.

Out-of-Home (OOH) Advertising

6.1.3.1.

6.1.3.1.1.

Static Billboards

6.1.3.1.2.

Digital Billboards

6.1.3.2.

Transit Advertising

6.1.3.2.1.

Bus and Train Ads

6.1.3.2.2.

Airport Advertising

6.1.3.2.3.

Subway Advertising

6.1.3.3.

Street Furniture

6.1.3.3.1.

6.1.3.3.2.

6.1.3.3.3.

6.1.3.4.

Place-Based Media

6.1.3.4.1.

6.1.3.4.2.

6.1.3.4.3.

6.1.4.

6.1.4.1.

6.1.4.2.

6.1.4.3.

Flyers and Brochures

6.1.4.4.

Dimensional Mailers

6.2.

6.2.1.

Search Engine Marketing (SEM)

6.2.1.1.

Paid Search (PPC)

6.2.1.1.1.

6.2.1.1.2.

6.2.1.1.3.

6.2.1.2.

Search Engine Optimization (SEO)

6.2.1.2.1.

6.2.1.2.2.

6.2.1.2.3.

6.2.2.

Social Media Advertising

6.2.2.1.

Platform-Specific Advertising

6.2.2.1.1.

6.2.2.1.2.

6.2.2.1.3.

6.2.2.1.4.

6.2.2.1.5.

6.2.2.1.6.

6.2.2.1.7.

6.2.2.1.8.

6.2.2.2.

Content Formats

6.2.2.2.1.

6.2.2.2.2.

6.2.2.2.3.

6.2.2.2.4.

6.2.2.2.5.

Sponsored Posts

6.2.2.2.6.

6.2.3.

Display Advertising

6.2.3.1.

6.2.3.2.

6.2.3.3.

Pop-ups and Interstitials

6.2.3.4.

Retargeting Ads

6.2.4.

Online Video Advertising

6.2.4.1.

6.2.4.2.

6.2.4.3.

6.2.4.4.

Outstream Video Ads

6.2.4.5.

Connected TV Advertising

6.2.5.

Native Advertising

6.2.5.1.

Sponsored Content

6.2.5.2.

6.2.5.3.

Content Recommendation Widgets

6.2.6.

Email Marketing

6.2.6.1.

Promotional Emails

6.2.6.2.

6.2.6.3.

6.2.6.4.

Transactional Emails

6.2.7.

Mobile Advertising

6.2.7.1.

In-app Advertising

6.2.7.2.

6.2.7.3.

6.2.7.4.

6.2.7.5.

Location-Based Advertising

6.2.8.

Influencer Marketing

6.2.8.1.

Identifying Influencers

6.2.8.2.

Campaign Collaboration

6.2.8.3.

Measuring Influencer Impact

6.2.8.4.

Micro vs. Macro Influencers

6.2.9.

Emerging Digital Channels

6.2.9.1.

Voice Search Advertising

6.2.9.2.

Augmented Reality (AR) Ads

6.2.9.3.

Virtual Reality (VR) Advertising

6.2.9.4.

Interactive Content

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7. Campaign Execution and Management