Advertising

  1. The Advertising Media Landscape
    1. Traditional Media
      1. Broadcast Advertising
        1. Television
          1. Network TV
            1. Cable TV
              1. Local TV
                1. Connected TV (CTV)
                  1. Product Placement
                    1. Sponsorships
                    2. Radio
                      1. AM/FM Radio
                        1. Satellite Radio
                          1. Streaming Radio
                            1. Podcast Advertising
                          2. Out-of-Home (OOH) Advertising
                            1. Billboards
                              1. Static Billboards
                                1. Digital Billboards
                                2. Transit Advertising
                                  1. Bus and Train Ads
                                    1. Airport Advertising
                                      1. Subway Advertising
                                      2. Street Furniture
                                        1. Bus Shelters
                                          1. Kiosks
                                            1. Benches
                                            2. Place-Based Media
                                              1. Shopping Malls
                                                1. Elevators
                                                  1. Restrooms
                                                2. Direct Mail
                                                  1. Catalogs
                                                    1. Postcards
                                                      1. Flyers and Brochures
                                                        1. Dimensional Mailers
                                                      2. Digital Media
                                                        1. Search Engine Marketing (SEM)
                                                          1. Search Engine Optimization (SEO)
                                                            1. On-Page SEO
                                                              1. Off-Page SEO
                                                                1. Technical SEO
                                                              2. Social Media Advertising
                                                                1. Platform-Specific Advertising
                                                                  1. Facebook
                                                                    1. Instagram
                                                                      1. LinkedIn
                                                                        1. Twitter
                                                                          1. TikTok
                                                                            1. Snapchat
                                                                              1. Pinterest
                                                                                1. YouTube
                                                                                2. Content Formats
                                                                                  1. Image Ads
                                                                                    1. Video Ads
                                                                                      1. Stories
                                                                                        1. Live Streaming
                                                                                      2. Display Advertising
                                                                                        1. Rich Media Ads
                                                                                          1. Pop-ups and Interstitials
                                                                                            1. Retargeting Ads
                                                                                            2. Online Video Advertising
                                                                                              1. Pre-roll Ads
                                                                                                1. Mid-roll Ads
                                                                                                  1. Post-roll Ads
                                                                                                    1. Outstream Video Ads
                                                                                                      1. Connected TV Advertising
                                                                                                      2. Native Advertising
                                                                                                        1. In-feed Ads
                                                                                                          1. Content Recommendation Widgets
                                                                                                          2. Email Marketing
                                                                                                            1. Promotional Emails
                                                                                                              1. Newsletters
                                                                                                                1. Drip Campaigns
                                                                                                                  1. Transactional Emails
                                                                                                                  2. Mobile Advertising
                                                                                                                    1. In-app Advertising
                                                                                                                      1. Mobile Web Ads
                                                                                                                        1. SMS Marketing
                                                                                                                          1. MMS Marketing
                                                                                                                            1. Location-Based Advertising
                                                                                                                            2. Influencer Marketing
                                                                                                                              1. Identifying Influencers
                                                                                                                                1. Campaign Collaboration
                                                                                                                                  1. Measuring Influencer Impact
                                                                                                                                    1. Micro vs. Macro Influencers
                                                                                                                                    2. Emerging Digital Channels
                                                                                                                                      1. Voice Search Advertising
                                                                                                                                        1. Augmented Reality (AR) Ads
                                                                                                                                          1. Virtual Reality (VR) Advertising
                                                                                                                                            1. Interactive Content

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                                                                                                                                        5. Media Strategy and Planning

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                                                                                                                                        7. Campaign Execution and Management