Advertising

  1. Consumer Psychology and Behavior
    1. Understanding Consumer Motivation
      1. Maslow's Hierarchy of Needs
        1. Herzberg's Two-Factor Theory
          1. McClelland's Need Theory
          2. Psychological Principles in Advertising
            1. Attention and Perception
              1. Memory and Learning
                1. Attitude Formation and Change
                  1. Cognitive Dissonance Theory
                    1. Social Learning Theory
                    2. Consumer Decision-Making Process
                      1. Problem Recognition
                        1. Information Search
                          1. Evaluation of Alternatives
                            1. Purchase Decision
                              1. Post-Purchase Behavior
                                1. Factors Influencing Each Stage
                                2. Behavioral Economics in Advertising
                                  1. Anchoring Effect
                                    1. Loss Aversion
                                      1. Social Proof
                                        1. Scarcity Principle
                                          1. Framing Effects
                                          2. Cultural and Social Influences
                                            1. Cultural Values and Norms
                                              1. Reference Groups
                                                1. Social Class Impact
                                                  1. Family Influence
                                                    1. Lifestyle Segmentation

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                                                  1. Foundations of Advertising

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                                                  3. Advertising Strategy and Planning