Survey Research

  1. Modes of Data Collection
    1. Self-Administered Questionnaires
      1. Mail Surveys
        1. Design Considerations
          1. Mailing Procedures
            1. Return Rate Enhancement
              1. Postage and Packaging
              2. Online and Web Surveys
                1. Platform Selection
                  1. Mobile Compatibility
                    1. Preventing Multiple Submissions
                      1. Progress Indicators
                        1. Save and Resume Features
                        2. Mobile Surveys
                          1. App-Based vs. Browser-Based
                            1. Push Notifications
                              1. Touch-Friendly Design
                              2. Email Surveys
                                1. Embedded vs. Linked Surveys
                                  1. HTML vs. Plain Text
                                2. Interviewer-Administered Surveys
                                  1. Face-to-Face Interviews
                                    1. Structured vs. Semi-Structured Interviews
                                      1. Interview Setting and Privacy
                                        1. Computer-Assisted Personal Interviewing (CAPI)
                                          1. Show Cards and Visual Aids
                                          2. Telephone Interviews
                                            1. Landline Surveys
                                              1. Mobile Phone Surveys
                                                1. Computer-Assisted Telephone Interviewing (CATI)
                                                  1. Interactive Voice Response (IVR)
                                                2. Mixed-Mode Surveys
                                                  1. Sequential Mixed-Mode
                                                    1. Concurrent Mixed-Mode
                                                      1. Managing Mode Effects
                                                        1. Mode Assignment Strategies
                                                        2. Comparing Data Collection Modes
                                                          1. Cost and Time Considerations
                                                            1. Response Rates
                                                              1. Data Quality
                                                                1. Coverage Error
                                                                  1. Interviewer Effects
                                                                    1. Mode-Specific Biases
                                                                      1. Measurement Equivalence

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                                                                    4. Questionnaire and Instrument Design

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                                                                    6. Survey Implementation and Fieldwork