Small Business Management

6.

Marketing and Customer Acquisition

6.1.

Developing a Marketing Strategy

6.1.1.

Market Research and Analysis

6.1.1.1.

Primary Research Methods

6.1.1.2.

Secondary Research Sources

6.1.1.3.

Data Collection and Analysis

6.1.2.

Target Market Definition

6.1.2.1.

Customer Segmentation

6.1.2.2.

6.1.2.3.

6.1.3.

Marketing Goals and Objectives

6.1.3.1.

SMART Goals Framework

6.1.3.2.

Key Performance Indicators (KPIs)

6.2.

Branding and Positioning

6.2.1.

Brand Identity Development

6.2.1.1.

Logo and Visual Elements

6.2.1.2.

Brand Voice and Messaging

6.2.1.3.

Brand Guidelines

6.2.2.

Value Proposition Development

6.2.2.1.

Differentiation Strategies

6.2.2.2.

Competitive Positioning

6.2.2.3.

Value Communication

6.3.

The Marketing Mix

6.3.1.

Product Strategy

6.3.1.1.

Product Features and Benefits

6.3.1.2.

Product Line Decisions

6.3.1.3.

Product Development

6.3.2.

Pricing Strategy

6.3.2.1.

Cost-Plus Pricing

6.3.2.2.

Value-Based Pricing

6.3.2.3.

Competitive Pricing

6.3.2.4.

Psychological Pricing

6.3.3.

Distribution Strategy

6.3.3.1.

Direct Distribution

6.3.3.2.

Indirect Distribution

6.3.3.3.

Channel Management

6.3.3.4.

Online Distribution

6.3.4.

Promotion Strategy

6.3.4.1.

6.3.4.2.

Public Relations

6.3.4.3.

Sales Promotions

6.3.4.4.

Personal Selling

6.4.

Digital Marketing

6.4.1.

Website Development

6.4.1.1.

Website Planning and Design

6.4.1.2.

User Experience (UX) Design

6.4.1.3.

Mobile Optimization

6.4.1.4.

Website Analytics

6.4.2.

Search Engine Optimization (SEO)

6.4.2.1.

Keyword Research

6.4.2.2.

6.4.2.3.

6.4.2.4.

6.4.3.

Content Marketing

6.4.3.1.

Content Strategy

6.4.3.2.

6.4.3.3.

6.4.3.4.

6.4.4.

Social Media Marketing

6.4.4.1.

Platform Selection

6.4.4.2.

Content Planning and Scheduling

6.4.4.3.

Community Engagement

6.4.4.4.

Social Media Analytics

6.4.5.

Email Marketing

6.4.5.1.

List Building Strategies

6.4.5.2.

Email Campaign Design

6.4.5.3.

Automation and Segmentation

6.4.5.4.

Performance Analytics

6.4.6.

Paid Digital Advertising

6.4.6.1.

6.4.6.2.

Social Media Advertising

6.4.6.3.

Display Advertising

6.4.6.4.

Budget Management and ROI

6.5.

Sales Management

6.5.1.

Sales Process Development

6.5.1.1.

Lead Generation

6.5.1.2.

Lead Qualification

6.5.1.3.

Sales Presentations

6.5.1.4.

Closing Techniques

6.5.2.

Customer Relationship Management

6.5.2.1.

CRM System Selection

6.5.2.2.

Customer Data Management

6.5.2.3.

Customer Retention Strategies

6.5.3.

Sales Team Management

6.5.3.1.

Hiring Sales Personnel

6.5.3.2.

6.5.3.3.

Performance Management

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7. Operations Management