Small Business Management

  1. Business Plan Development
    1. Purpose and Importance of a Business Plan
      1. Internal Planning Tool
        1. Attracting Investors and Lenders
          1. Guiding Business Growth
          2. The Executive Summary
            1. Key Business Highlights
              1. Summary of Financial Projections
                1. Funding Requirements
                2. Company Description
                  1. Mission Statement
                    1. Vision Statement
                      1. Company History
                        1. Business Location
                        2. Market Analysis
                          1. Industry Analysis
                            1. Regulatory Environment
                            2. Target Market Identification
                              1. Market Segmentation
                                1. Customer Demographics and Psychographics
                                2. Competitor Analysis
                                  1. Direct and Indirect Competitors
                                    1. Competitive Advantage Assessment
                                  2. Organization and Management
                                    1. Management Team and Key Personnel
                                      1. Roles and Responsibilities
                                        1. Backgrounds and Experience
                                        2. Organizational Structure
                                          1. Organizational Chart
                                            1. Reporting Relationships
                                          2. Products or Services
                                            1. Detailed Description of Offerings
                                              1. Features and Benefits
                                                1. Product Lifecycle
                                                  1. Competitive Advantages
                                                    1. Intellectual Property
                                                      1. Patents
                                                        1. Trademarks
                                                          1. Copyrights
                                                            1. Trade Secrets
                                                          2. Marketing and Sales Strategy
                                                            1. Overall Marketing Strategy
                                                              1. Positioning Statement
                                                                1. Branding Approach
                                                                2. Sales Strategy and Process
                                                                  1. Sales Channels
                                                                    1. Sales Cycle
                                                                      1. Customer Acquisition Plan
                                                                    2. Financial Projections
                                                                      1. Startup Costs Breakdown
                                                                        1. Pro Forma Income Statement
                                                                          1. Pro Forma Balance Sheet
                                                                            1. Cash Flow Projections
                                                                              1. Break-Even Analysis
                                                                                1. Sensitivity Analysis
                                                                                2. Funding Request
                                                                                  1. Amount Requested
                                                                                    1. Use of Funds
                                                                                      1. Proposed Terms
                                                                                      2. Appendix
                                                                                        1. Supporting Documents
                                                                                          1. Resumes of Key Personnel
                                                                                            1. Market Research Data