Nonprofit Management

  1. Marketing, Communications, and Advocacy
    1. Strategic Communications Planning
      1. Communications Strategy Development
        1. Stakeholder Analysis and Mapping
          1. Audience Segmentation
            1. Message Development and Testing
              1. Channel Selection and Integration
                1. Communications Calendar Planning
                2. Brand Development and Management
                  1. Brand Strategy and Positioning
                    1. Brand Identity Development
                      1. Visual Identity Systems
                        1. Brand Guidelines and Standards
                          1. Brand Consistency and Management
                            1. Brand Monitoring and Protection
                            2. Content Creation and Storytelling
                              1. Narrative Development
                                1. Story Collection and Curation
                                  1. Content Strategy and Planning
                                    1. Writing and Editing
                                      1. Visual Content Creation
                                        1. Multimedia Production
                                        2. Digital Marketing and Communications
                                          1. Website Development and Management
                                            1. Search Engine Optimization
                                              1. Social Media Strategy and Management
                                                1. Email Marketing Campaigns
                                                  1. Online Advertising
                                                    1. Digital Analytics and Measurement
                                                    2. Traditional Media Relations
                                                      1. Media Strategy Development
                                                        1. Press Release Writing and Distribution
                                                          1. Media Kit Development
                                                            1. Journalist Relationship Building
                                                              1. Interview Preparation and Training
                                                                1. Crisis Communications
                                                                2. Community Engagement and Outreach
                                                                  1. Community Partnership Development
                                                                    1. Public Speaking and Presentations
                                                                      1. Event Marketing and Promotion
                                                                        1. Grassroots Engagement
                                                                          1. Coalition Building
                                                                          2. Advocacy and Public Policy
                                                                            1. Policy Analysis and Research
                                                                              1. Legislative Process Understanding
                                                                                1. Lobbying vs. Advocacy Distinctions
                                                                                  1. Coalition Building for Advocacy
                                                                                    1. Grassroots Mobilization
                                                                                      1. Policy Campaign Development
                                                                                        1. Government Relations
                                                                                          1. Public Education Campaigns
                                                                                          2. Marketing Research and Evaluation
                                                                                            1. Market Research Methods
                                                                                              1. Audience Research and Analysis
                                                                                                1. Message Testing
                                                                                                  1. Communications Effectiveness Measurement
                                                                                                    1. Social Media Analytics
                                                                                                      1. Return on Investment Analysis

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                                                                                                    6. Human Capital Management

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                                                                                                    8. Technology and Information Management